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Anyone wanting a new kitten should be a cat lover. Let’s face it, folks, cats are just different from dogs. Cats do not usually perform any special tricks, and they certainly do not guard your possessions while you are away. In fact, the only thing you can be guaranteed of by having a cat is that a mouse won’t last long if they creep into your home.

Cats are loved by many because of their independence. Cats have a life, so to speak. Most cats do not follow you around the home with their tongues hanging out of their mouths waiting on your attention. While they do love their owners fiercely, cats will not grovel like a dog and worship and fawn over their owners. Cats are perfectly content simply being themselves–and they do not seem to need constant reassurance, unlike canines.

This does not mean cats do not need love and affection, it simply means cats are not “fragile” characters. In fact, cats exude a self assurance which can often be misunderstood as aloofness or coldness. Yet, cats are far from aloof or unfeeling. They feel deeply and love deeply. If a cat comes to sit on your lap, you know you are truly loved.

Anytime the family thinks about bringing a new pet into the home, it is exciting. Cats are a favorite of many because as kittens they are so entertaining to watch. Cats have a mind all of their own and only a true cat lover can even claim to understand the psyche of a feline. Cats are mysterious animals, which is part of the draw to them. While cats have been brought into the home, their instincts still remain. Cats adopt their owners and will even go out and provide “dinner.” Many cat owners have stepped out on the stoop to find a dead mouse, opossum, or mole waiting for them. Now, that is love and loyalty!

If you are planning to bring a cat into your home, you should look at it as a life long commitment. Cats can live fifteen years and beyond. You should also understand that as cats mature, they will often sleep and laze around the home. If you are wanting a cat to entertain you throughout her life, you should seriously think about whether a cat is the pet for you. Kittens are very entertaining and young cats are always curious and open for a challenge. However, older cats aren’t easily excitable and usually prefer to watch the antics in the home from a distance.

When you have made the decision to bring a new cat into your home, you will have to decide between a domestic or purebred cat. If you choose to go with a purebred cat, you can be guaranteed of size and appearance, and possibly temperament. There are more than 40 breeds to choose from, so do your homework. You will want to research the grooming requirements of the breed you are considering, along with the general disposition of the breed.

Domestic cats come in all colors and shapes. When you look at any cat, there are some things you should consider. For instance, while all cats are fairly in proportion to each other, there are some cats which are more lanky and lean than others. These cats will be the ones who may be more interested in running and exploration. The chunkier, heavier cat will probably be more laid back and not get into too big a hurry about anything. You have a choice between a domestic long hair or domestic short hair cat.

When picking out your kitten, you should understand that kittens should not have an odor. While puppies do tend to have a smell about them, kittens do not. You should observe the entire litter of kittens. Do any of them have crusty eyes or a runny nose? If so, you may want to reconsider choosing a kitten from that litter. You certainly shouldn’t take one home simply because you feel sorry for it, either. Especially if you have other pets in your home. All of the kittens should have bright and clear eyes and be very alert.

You should handle the kittens. Their fur should be soft and silky, and never stiff or dry. Likewise, their coat should not feel oily or greasy. When you are petting the kitten, you should run your hands along her skin to ensure she has no sores. When you are holding each kitten, place them up to your face and nuzzle them. Listen for any breathing noises. You should not hear any raspy or breathy breathing. If you do, this is possibly a signal that the kitten has a respitory infection.

After visiting with the kittens, instinct will usually dictate to you which kitten is your match. You may feel the rowdy, rambunctious kitten will fit the best into your lively home. Or, you may decide the laid back kitten is more your speed, especially if you have a quiet home. Once you have made your decision and chosen your kitten, you should have a kennel waiting for travel. You should never try to ride in a car with a cat unless they are restrained or in a kennel. While most dogs love car rides, cats tend to scare. They can cower under your feet and this can lead to a wreck.

When you bring your new kitten into your home, you should immediately show her where the litter box, food and water are located. You should also have a supply of cat toys on hand to distract the cat from missing her mom and litter mates. While this cannot entirely be avoided, lavishing attention on a new kitten will do wonders in the transition to her new family.

You should expect your new kitten to explore every nook and cranny in the home. This is a necessary part of a kitten’s disposition. (Even older cats seem to perk up when a new piece of furniture is brought into a home they have lived in for years.) You will want to kitten proof your home. You should keep the lids down on the toilet, and you may want to remove potted plants and the like until your cat learns the rules.

Cats are social creatures, and they can learn the rules of their new environment with consistency. While you may think they do not understand what you are saying, this is not true. If you have a new kitten who wants to walk across the kitchen counter or dining room table, simply rattling a newspaper at her and saying “down” will teach her to stay off. With time you will be able to put the newspaper away and simply speak the command.

Kittens can add joy to any home. Part of the fun is knowing the kitten is oblivious to the fact that she is the center of attention. She is not trying to gain your attention by performing. She is simply being a cat. You should also not be upset if your kitten is not interested in being a lap cat. While she may be content for a few moments on your lap, kittens have to roam, play and explore. As your cat matures she will be more inclined to take it easy curled up on your lap. Until then, just make her feel loved and you will have a feline that will adore you and her new home.

About this Author

Author Ian White is founder of cat-breeders.biz This extensive online directory includes listings by private breeders, and occasional hobby or family breeders. Those seeking kittens can locate and match with appropriate breeders. Cat-Breeders.biz automates the matching of kittens for sale with kitten wanted entries, with daily email notifications to all parties. Cat Lovers and Breeders find more information

Article Source:
http://EzineArticles.com/?expert=Ian_White

Having a collection of striking fish in your living room that are normally only found in the ocean provides serenity and is a great attraction for family and friends visiting your home. Although it may seem difficult to maintain or expensive to setup, having saltwater fish differs little from a normal tank.

One of the first steps in having a saltwater fish tank in your home is a review of your finances to determine that you have enough money to start and maintain your tank. Approximate start-up costs for a saltwater fish tank are around $500 (USD), which doesn’t include the cost of fish or the upkeep.

The next step is to determine where your tank is going to be located and what type and size of tank you are going to purchase. Some tanks are small enough to sit on a table, while others come with their own stands. Particularly large tanks may require structural support so that the floor can bear the additional weight. When choosing the location for your tank, keep in mind its accessibility in regards to cleaning and maintenance. You must also select whether to have a glass or acrylic tank. Glass is easier to clean, but you can drill holes in acrylic tanks that allow filtration to occur out of sight underneath the tank.

After purchasing your tank you must buy other needed equipment such as a filter, air pump, and heater. You also need to choose a bed for the tank and a saltwater mixture which will create the best conditions for your fish.

Once you have purchased all your items except your fish, assemble your tank and test it out to make sure it runs properly. Once you’re certain it works okay, continue to let cycle, making adjustments to get the tank to its optimal level for the fish you are going to purchase. Once this is done, it’s time to take a trip to select your fish. The ocean, where saltwater fish live, is the largest of all the water bodies. It’s home to millions of species – playful, colourful, savage and awe inspiring, and many of these varieties are appropriate and available for saltwater tanks. When you bring your fish home, keep the fish in the bag and place it in the tank. This will allow the fish to adjust to the temperature in your tank. After a few hours, add one-fourth cup of tank water to the bag to let the fish adjust slowly to the water, and within an hour, repeat this step four times. After that you can put the fish directly into the tank or hold it in a quarantine tank for a few days or weeks until you certain it is healthy and able to thrive in your tank water. This is highly recommended if you are adding this fish to a tank already housing other fish, as one sick fish can kill all the others in your tank.

Having a saltwater fish tank not only adds beauty but is also quite easy to do. Once you have purchased all your equipment, tested it out, bought your fish and attuned it to your tank, it’s time to sit back, relax, and enjoy the ease of keeping saltwater fish in your home and what they add to it.If you are looking for more information then please feel free to visit our site at [http://www.saltwater-fishtank.com/]

Saltwater Fish Tanks Ease of keeping saltwater fish at home could not be simpler i have been keeping salt water fish now for 2 years and they really do make great pets. for more information please visit our site at [http://www.saltwater-fishtank.com/]

Good quality hiking boots are an investment that can be expected to last a long time, but only if you take care of them. This article will tell you how to take proper care of your hiking boots, from breaking them in to having them resoled, so you will get the most value for your investment.

In this article, I will discuss five main points of proper care and maintenance of your hiking boots:

1. Breaking them in.

2. Waterproofing.

3. Cleaning and general maintenance.

4. Resoling.

5. Knowing when they’ve had it.

Breaking In your Hiking Boots

The purpose of breaking in your hiking boots is to soften them so they will not hurt your feet. They must be made flexible at exactly the places where your feet and ankles bend. The best way to do this is to walk in them. The goal of breaking in your hiking boots is to do it in short walks, so you don’t find yourself in the middle of the wilderness with blisters and an inflexible pair of hiking boots.

Hiking shoes or day-hiking boots might not need any break-in, but try it just to be sure. Very heavy hiking boots might not actually break in, but wearing them will make your feet grow tougher in the places where the boots refuse to bend.

In either case, what you want to do is to wear your new hiking boots for short periods of time. Wear them around the house, on your morning walk, on your way to work and back (or wear them at work, if your job does not require a lot of walking and if dress codes permit). Wear them on short hikes.

Once the boots are properly broken in, they will feel comfortable as you walk. Then you’re ready to take them on a serious hike.

You may have heard of leaving your new hiking boots out in the weather, or soaking them and wearing them as they dry out, or other drastic and exotic techniques for breaking them in. If it seems like a bad idea, that’s because it is. Break them in gently, and they will last much longer.

Waterproofing your Hiking Boots

Most hiking boots are already waterproof when you buy them, but you still have to do some additional waterproofing. Check the manufacturer’s recommendation, either in documentation that came with the boots or on their Web site.

Different materials require different kinds of waterproofing. Leather, whether full grain or split, requires a wax-based waterproofing compound (which is exactly what shoe polish is). Fabric, especially nylon blends, requires silicone-based waterproofing spray.

Since most hiking boots are made of a combination of leather and fabric, you will have to use both types of waterproofing. And be careful, because the silicone-based sprays can be harmful to the glued seams of leather hiking boots. The best approach for such dual-material hiking boots is to spray the silicone-based waterproofing on the fabric panels while shielding the leather, then spray the wax-based waterproofing on the leather panels and the seams.

If you have full grain leather hiking boots, you can either use a wax-based waterproofing spray or old-fashioned shoe polish. Shoe polish works best on the seams, as you can put it on extra thick and work it into the seams and stitching.

Before you first use them, and after each major hike, clean your boots thoroughly and give them a full waterproofing treatment. Hiking shoes, worn infrequently, might need the waterproofing treatment just once a year or so, but use your judgment. If you see new scuff or wear marks after a hike, reapply the waterproofing.

Cleaning and General Maintenance of your Hiking Boots

Clean off the mud and dust from your hiking boots after each day of hiking. Each time you stop for a major break on a hike, check your boots and remove any excess mud or dust. To clean your boots while hiking or camping, just kick against a rock, bang your boots together, or scrape with a stick if necessary.

If you let the mud dry on your boots, it will both leach out the waterproofing and soak into the boot. This slowly destroys leather, and it’s not good for nylon, either.

Once you get home, or at least every few days on a protracted backpacking trek, wipe your boots with a damp cloth. Be sure to get off all the foreign matter, so there is nothing to interfere with the waterproofing chemicals, and so you can inspect them for damage.

If a seam is coming undone, cut off any dangling threads. If the dangling thread catches on something, the seam will simply come undone that much faster. Depending on the extent of the damage and the cost of the boots, you might want to bring them to a cobbler for repairs, or simply apply extra shoe polish to hold the loose ends in place and to ensure that the seam is waterproof.

If your boots have gotten soaked, dry them out slowly. Rapid drying will make the leather parts shrink and pull away from the fabric parts and from the rubber sole. Pack the damp boots full of wadded newspapers, and replace the newspapers every few hours until the boots are dry.

In between hikes, a pair of shoe trees will help your boots to hold their shape. And this will be very important to your comfort on your next hike.

Resoling your Hiking Boots

If you have a good pair of backpacking boots, you can have the soles replaced when they wear out. This will cost anywhere from $40.00 to $80.00.

Hiking shoes or day-hiking boots are not worth resoling. Generally, the uppers will wear out as fast as the soles, but even if the uppers appear to be in good shape, the cost just doesn’t make sense.

Look for an experienced cobbler in your town to resole your boots. There are services on the Web that will do this, too, but the shipping costs add considerably to the overall cost. The main benefit is that all such services guarantee their work. If you don’t know a cobbler you can trust with your precious hiking boots, search for “boot resole” on the Web.

After your hiking boots have been resoled, they will be like a new pair. That means you must break them in again.

Knowing When your Hiking Boots are Worn Out

Inspect your hiking boots for wear, and recognize when it’s time to replace them or, if they are worth it, to invest in major repairs.

The most obvious wear point is the tread. Sometimes the tread will be visibly worn, such that the cracks between the knobs of the tread are not deep enough to provide traction. On some hiking boots, you will discover that there are two layers within the sole, and after the softer portion wears through, you are walking on a harder inner portion that does not provide good traction on hard rock.

Another common wear point is the inside of the scree collar (the padding around the top that keeps pebbles out without chafing your Achilles tendon). If the lining has worn through and the foam padding has been exposed, your hiking boots must be repaired or replaced promptly.

Check the lining of the sole of your hiking boots. Very often, you will find a hole wearing through under your heel or toe. (Removable insoles can prevent this, but be sure to replace the insoles regularly.) Such a hole will soon begin causing blisters.

In some hiking boots, the uppers will begin to wear at the seams. You may find that the seams are coming apart very rapidly, as friction between the panels makes the fabric weaker, allowing even more movement and more friction.

Hiking shoes and day-hiking boots may fail by the sole separating from the uppers. If this happens before the shoes have begun showing other serious signs of wear, take it as a lesson: Avoid that brand in the future. If it happens in conjunction with other failures, well, it’s just time for a new pair of hiking boots.

If your hiking boots contain both leather and fabric, you may find that the leather has slowly stretched from the constant tension of the laces. The fabric will begin to wrinkle as the leather stretches away from it. Once this begins, seam failure will soon follow.

Another problem with stretching leather is that your hiking boots may reach a point where you can no longer tighten them! I have only seen this once, on a pair of split leather day-hiking boots. (Hated to see them go.)

Full-grain leather, properly cared for, is almost indestructible. If not properly cared for, it will crack. There’s not much you can do but replace the boots, and try to take better care of the next pair.

Conclusion

Take care of your hiking boots, and they’ll take care of you. Keep them clean, waterproof them with the manufacturer’s recommended waterproofing compound, and they will serve you for thousands of miles on the trail.

Chuck Bonner is a lifelong hiker and amateur naturalist, and webmaster of http://www.HikingWithChuck.com For more information about hiking boots and other hiking equipment based on many years on the trail, visit [http://www.hikingwithchuck.com/Gear/HikingGear.htm]

So many fashion dolls to choose from

For doll collectors who have a liking for fashion, collecting fashion dolls seem like a logical option as a hobby. And there are so many different types of fashion dolls out there in the market that it’s easy to get confused. There are large toddler-sized fashion dolls, there are teddy bear sized fashion dolls and…let’s not forget those tiny little miniature fashion dolls that you can place over dressing tables, closets or on the bedside table itself!

Although fashion doll collecting is deemed to be a favorite hobby or interest that people of the fairer sex likes to indulge in, some men actually like collecting fashion dolls too! So, doll collecting is not a hobby exclusive to girls…men can and some do collect fashion dolls.

Contemporary fashion dolls, vintage or modern fashion dolls? Your choice

Fashion dolls have very contemporary designs today with a fusion of modern fashion clothes mixed and infused with traditional and conventional elements. Fashion dolls like Robert Tonner dolls are truly made for the hard core doll collector. Their dolls have a whole range of modern fashion dolls, vintage fashion dolls and also fashion dolls based on characters. Fashion dolls with characters, names and a personality profiles written out are often a hit with doll collectors. Barbie dolls sell like crazy – not only a hit with youngsters, but a hit with adults as well. In fact, the Barbie doll is, without a doubt, the leader in fashion dolls. Barbie dolls have been selling like hot cakes for ages and we don’t think it will stop anytime soon, either. As long as clothes designers keep coming up with new clothes and fashionable accessories for their Barbie fashion dolls, people will keep on buying.

Knowing where to find your fashion dolls

Knowing where to find affordable fashion dolls will make a huge difference to your budget, especially if you don’t have a lot of money to spend on this fashion doll collecting hobby of yours. Most of us don’t. You don’t have to have all the fashion dolls in the market today – it’s not urgent! Although a point to note is that new fashion dolls are often grabbed up in minutes after they hit the stalls. Keep some spare money and budget the money you want to spend on fashion dolls every month – and don’t overspend. It’ll make you feel resentful and you’ll soon lose interest in fashion dolls.

Buying fashion dolls online

For sure, you can find a wide range of fashion dolls in supermarkets, hypermarkets, and in children’s toy stores. But the best way to find cheap fashion dolls is online. Yes, online. Be warned that you have to be careful about whom you buy the fashion dolls from if you buy it online. Get to know the seller first before you part with your money….even if you’re desperate to have the fashion doll! Online auction websites like eBay, Amazon and Box Lot have tons of fashion dolls listed for sale at ridiculous prices. But as mentioned, be wary of the seller.

One last point to make about buying and collecting fashion dolls is this; it’s not the number of fashion dolls in your collection that counts. It’s the quality of those fashion dolls that makes a difference!

o Bisque. Many old, foreign dolls have heads and/or bodies made of bisque, which is an unglazed porcelain material.

o Composition. Composition is a (surprise!) composition of wood pulp, sawdust, and glue. The mixture was used to make heads and/or bodies of dolls before plastic came along and took over the industry.

o Celluloid. Before hard plastic came out, dolls were made of celluloid, a thin, highly flammable type of plastic. Don’t smoke near your celluloid doll!

o China. Many dolls that came out in the mid-1800s were constructed from glazed porcelain called “china.”

o Hard Plastic. A very durable plastic that was popular in constructing dolls in during the mid-1900s.

o Vinyl. Vinyl was often used in dolls of the 1960s. It can be hard or soft, and it sometimes has that that yummy plastic smell.

Dakota Caudilla, journalist, and website builder Dakota Caudilla lives in Texas. He is the owner and co-editor of [http://www.doll-headquarters.com] on which you will find a longer, more detailed version of this article.

Lemmings are cute, but dumb. If you tell them to jump off a cliff, they will. Just like the people who start blogs because everyone is doing it. Guess what happens after a little while? The blogs die.

In managing a list of many Web sites, most of which are blogs, I deleted countless sites from the list because the sites and blogs no longer existed. The people ran out of steam or had no reason to start them in the first place.

How do you know when a blog is right for your business? Learn why people start blogs, how they find their niche and how blogging tools can be used for more than blogs.

Some people like to read blogs, others like to read newsletters, still others like to rely on feeds and some read a few or all of them. No matter the method the information is distributed, each medium has one thing in common: content. Having a blog connects your newsletter and your business with all of these readers and delivers important content in a particular style.

I’ve been blogging since June 2000. If you review my early blog entries in meryl’s notes, you’ll notice they’re more personal. When blogs first hit the scene in the late ’90s, they were personal diaries and journals. Like the blog business, my blog has transformed from personal to business speak, although I still add personal notes here and there.

A few bloggers tend to talk about their work, their products and their little world. That might work for celebrities where fans want to know everything about them, but it doesn’t work for the average business person. Other business people want information on how to succeed and when a blog spends time hawking products offering information of no value, few people will return. The people whose products sell well are the ones who provide valuable information. Readers already know what kind of information they’re getting, so they trust that when they buy something, it will be of the same or better quality. This value must be reflected in their blog. It’s much like people who only sign up for a newsletter after first seeing an example.

No one wants to be a lemming (I would hope). How do you decide whether or not to set up a blog? The answer isn’t black or white (what did you expect?). Ask these questions:

• Can you regularly update it — at least five times a week?
• Do you have something to say other than just linking to others?
• Do you read other blogs or feeds?
• Can you provide information of value to others not just to yourself?
• How large is your newsletter subscriber list?
• How many unique visitors do you get on an average day, week or month?

The big decider is whether or not you can write in the blog almost daily. The people behind the high traffic blogs post multiple times a day. Though resourceful, merely linking to other sites doesn’t give visitors much reason to make the effort to come to yours. Reading other blogs or feeds is a great way to learn how to carry a discussion. Find other blogs covering topics similar to yours and check them out. Disagree with their opinions? Write about it and explain your reasons. Cross-blog discussions are common, and that’s where trackback comes in handy.

Trackback is a blog feature. If you decide to comment on another blog posting in your blog instead of in that blog’s comments page, then you link to the conversation through the trackback link. Trackback is similar to the permalink, the permanent URL for the blog entry, but it has a different URL for copying and pasting in your blog’s trackback box.

Aside from the technical aspects of operating a blog on a daily basis, subscriber list size and Web site traffic are good indicators of what kind of reaction you’ll get when opening a blog. Starting from scratch with little traffic means you have a long road ahead and lots of work to do. There is no magic formula anyone can sell you for $97 to make your blog an overnight success. But with some perseverance and ingenuity, your blog can engage many prospects and clients.

Considering there are numerous blogs out there, pick a niche topic when starting a blog for a better shot at attracting and keeping an audience. meryl’s notes focuses on three areas: webby, geeky and wordy. In reality, this is too much. What I need to do for my readers is create three separate blog entry points, so those interested in writing, newsletters and Internet marketing get nothing but the wordy entries. Those interested in Web design get the webby stuff and the technophiles receive the geeky content.

I also manage a personal blog separate from meryl’s notes. It’s about cochlear implants and deafness. This could fall under the geeky category, but it’s a personal blog and doesn’t belong in meryl’s notes. This blog is written for a different audience.

The blogging tools for both of my blogs come with syndication capabilities so those using feed readers or aggregators can read the content through the software. When sending a new issue of a newsletter, comment on it or link to it in the blog, that way the blog and feed readers will get the goods, so all three bases are covered.

Blogging tools aren’t just for, well, blogging. Such tools are an excellent way to help you update your Web site more often than you otherwise would. I use it to manage the list of tableless Web sites. Using blogging tools is much easier than the way I managed it before, updating the HTML files by hand. Though using a blog tool, it isn’t a blog. In this case, the blog tool has become a content management system (CMS).

Small business owners don’t have a need for the fancy and pricey CMSes out there. They find it easier to use blogging software to manage their sites or hire someone to adapt the tool for their site.

Blogs have found a place in businesses and people are finding creative ways to use them. Some companies have a blog on the intranet for communicating project status, jeopardies and metrics. They’re used for knowledge management. With information pouring in, blog tools provide a way to share, organize and process the information.

Being a follower can be good or bad. No one wants to walk off a cliff with the lemmings, but everyone wants to succeed. Best practices won’t help, since the decision to blog is based on the organization’s mission, needs and goals along with its target market’s desires and needs. A blog about lemmings? There is one, sort of. Or maybe you’d like to start your own and talk about dumb business moves.

Meryl K. Evans is the Content Maven behind meryl.net who increases conversion rates by writing and editing content so organization can focus on their core business. She is the editor-in-chief of the eNewsletter Journal and Shavlik’s The Remediator Security Digest. Visit her Web site at http://www.meryl.net/blog/.

Hip, wired, cool, outgoing, active, insecure, constantly online – is this the image of the youngster or young-minded person brands marketer in the Westernised economies are chasing after? Why is this segment so important for marketing planning? What should modern marketers know about the digital channel and how should they use it? How can they reach this important market and how should they communicate with it?

PHENOMENON: Youngsters are better informed than brand marketers.

In the global launch of Sony’s PSP, several Asian consumer electronics vendors were sued. Sony felt obliged to take this action because youngsters and other eager gamers, especially from Europe, saw the chance to get their PSPs already in summer 2005, while PSP was only introduced to the markets in autumn 2005. Consumers placed their orders via the Internet to Asian vendors and goods were shipped via global delivery channels to gamers. For Sony, these companies were endangering its distribution and launch strategy. The question remains: was this sort of legal counterpunch really worth it – and will similar cases become a natural part of our global business reality?

Reaching and influencing the young-minded segment is ever more challenging. Consumption patterns are shifting from mass-media toward micro-media for the masses. Savvy media-empowered consumers, often under 25 years of age, are being influenced by trends from all over the globe. The knowledge and adaptation of these trends is sometimes even carried out at a faster pace than local marketers can introduce their products to the markets. At the centerpiece of this revolutionary behavior lies the broadband-accelerated Internet.

At first glance, global consumerism seems to be great news for marketers: Global marketing works, campaigns are rapidly localized, consumers do the marketers work themselves and thus fewer resources need be allocated to domestic promotions. Yet, is this really so? For many brands, marketing to the empowered youth and young-minded segment is simultaneously a dream and a nightmare. For example, knowledge such things as product bugs and negative experiences about features, design and usability,

fly through the globe via networks as fast as the trends themselves. Consumers can tune into to the global opinion databases of any product 24 hours a day (1). The internet-empowered consumer has more perfect market information available than ever, and more and more them are aware of their new powers.

As rumors and experiences jump from one country to another, the message the brand’s agency tried originally to communicate does not remain uninfluenced. Marketers easily lose control over their campaign messages. In our wired and wireless world, it can be a major challenge to repair this damage with local initiatives, such as when a product obtains negative feedback from consumers. For example, in 2004-2005, the famous lock manufacturer, Kryptonite, had to spend a substantial amount of its marketing budget in activities to recover its reputation after an online site posted instructions demonstrating how easy it is to open Kryptonite locks with a plain ball point pen.

Satama thinks that modern marketing is all about creating a useful and sustainable dialogue between the brand and the segment. With this we state that brands need to shift from one-way push-marketing into listening to their target groups more carefully, and be ready to a dialogue with the target group in ways that encourage them to be part of the brand experience. Moreover, if an average Western consumer living in a city is daily exposed to more than 3500-5000 marketing messages (2), we argue strongly that it is more than essential to find the means and methods to cross the constantly increasing attention barrier. Satama sees that that this hurdle will not be crossed using only traditional means of marketing – new approaches are needed.

BEHAVIOUR:I’m alive – I am @ MSN – contact me!

There will be over 600 million broadband connection subscribers worldwide by 2015, versus about 200 million at the end of 2005 (3). Thus, who cares about numbers anymore? Who cares whether it is going to be 600 million people on broadband or 400 million or 800 million? Offline versus Online – could not matter less – it’s all about reaching the target in the new mass location. Online life is here – and the markets are massive. The youth segment is obviously the most experienced and skilled with regard to digital channels. They’ve grown up with them and thus these channels play a natural part in their life on daily basis.

When looking at the online presence of the young-minded segment in more detail, the findings are convincing. More than 78% of the 18-24 age group was online in the US in late 2004 (4) and more than 85 % of them had been online more than three years. Europe lags a bit behind in this, but the trend is clear. There is only one conclusion a brand can take from this – being online is a must for successful campaigning!

Furthermore, Internet users from 12-17 years old say email is best for talking to parents or institutions, but they are more likely to use instant messaging when talking to each other (5). This is reflected even in common language expressions: “Being @ MSN” is a common status of being alive, to exist amongst one’s peers. The number of active friends in a typical MSN hotlist for the active segment aged below 16 lies somewhere between 20 to 40 invitees. Consequently, the Dutch telecom service operator, Hi! (A subsidiary of KPN Mobile), leverages the MSN phenomena aggressively in its marketing. Its “Chatman” character offers a subscription though which youngsters (or any other MSN Messenger user) can be “present” in the chats though not in front of their screens, thus appealing to the self-esteem of the identity seekers. Check me out – I am always online!

In the broadband era there is no returning to life before it. Generation C (C=Content) (6) is producing its own content with powerful PCs and making it available to their peers via dedicated sites or Peer-to-Peer networks. While baby boomers (born before 1960) had to learn what mass media is; and while Generation X (born 1960-1975) grew up with television and 1st generation video games (and are now focusing on their peaceful family lives with high debt ratios); the new Generation Next/Idols/Content (Born after 1975) member is a born media multi-tasker. If their own preferences are not met with the offering from traditional channels, there is always an alternative: the online service.

The new on-demand-consumption (7) of content is something of a Pandora’s Box. Once opened, the consumers learn that there is access to a basically limitless amount of content within one’s own preference setting (8). Consumers will no longer be happy and satisfied only with content fed to them by media companies. They want to influence, get what they want – now, everywhere, anytime. And they demand this from the media company who is now struggling with decreasing profits – not an easy equitation to handle. Look at the music industry’s falling sales figures and the reality of more music being available then ever. Who is losing, who is winning? Gatekeepers losing, consumers winning? The “long tail” (9) effect enables more streams than just the few offered by media conglomerates. We will see a lot more popular performances and peer group stars outside music charts and mainstream movies.

FRESH APPROACH FOR MARKETEERS;Be part of living – online!

Young-minded people are much more heterogeneous in their needs for marketing than more settled “30-somethings” with family and kids. Youngsters are constantly in a process of finding/defining their own identity/independence. The needs of a 14 year old differ radically from the ones of an 18 year old. This identity seeking is often expressed through subcultures (skaters, Goth, manga, sudoku-players, ravers, etc.) and identification with strong opinion leaders’ behavior (pop-stars, idols, sport-stars). If a marketer wants to segment the youth market, they should carefully distinguish trends and subcultures within the age groups and demographics.

When affiliating with subcultures (skateboarding / snowboarding / DJ-ing / graffiti) or artists (Pepsi and Britney Spears) brands need a deep, long term commitment to actually gain credibility amongst youth. This can be gained only by being positively credible among the peers and locations where the segment naturally moves and meets. A brand should never pretend to be a teenager when its not. The way young people communicate is unique, and pretending will show through. The greatest thing a brand can attract to itself and benefit from is a passionate end-user community, for example Apple’s fanatic user base, or MTV’s outstanding success since 1980s.

The digital channels are on a winning streak for the time and attention span of the youth segment. Thus, they are extremely important for marketers. Even as recently as early 2000, the digital channels’ key role in communication was to support other channels, like print or TV. Now, at the dawn of the broadband era, it seems that TV, radio, and print media are like “gateways” to digital channels. Viral marketing through forum discussions, IRC channels (10) etc. are already used. Traditional advertising methods (including internet advertising, e-mail marketing, and search marketing) do not provide enough answers. It is not about whether to use digital channels or not, it is rather about what other channel to use to get traffic to the online channel.

The very diverse digital channels and ways of communication are still difficult terrain for advertisers. Satama thinks that the role of digital channels becomes important when they allow for communication between the members of a group or when they allow for the projection of icons. In other words, allowing communication between the target group members is one of key success factors in youth marketing. It is significant to notice that most of the biggest brands online (11) today are digital channels themselves. That is, if more than 80 % of all online sessions include a search (12), isn’t it essential to be strongly present in this medium?

Satama believes that brands need alternative means for their advertising: alternative ways are needed to get their message across among youth and beyond. The best digital marketing can mean digital services instead of advertising. Not everything has to go digital though, people still value tangible things, something for all the senses. The digital channels enable youth to DO “things” (e.g. they can get, create, share and influence

things that are relevant to them in a certain situation and/or time. Moreover, brands can listen to their target groups through digital channels – interactivity is the nature of these channels.

Consequently, the borders between marketers and content providers are blurring. At least, brands may be facilitating content. It seems that brands are forced to realize that stories are becoming more important than products. Target groups want to associate themselves with the fascinating story of the brand and are willing to pay a premium of this connection. Thus we see that content can still be the king. We see also that the content can be professionally or end-user generated. But does it even matter how it’s generated, if end-users want it! Satama believes strongly that increasingly there will be interesting and surprising partnerships established between different parties, old brands, and new digital brands. Movies, music, sports, retails, etc.

Innovative channels are needed. A few examples of these are in-game advertising and event marketing. First, the gamer’s world is different (see box). Rules of human behavior and limits do not extend to this world. Anything is possible. So why do even the most modern marketers stick to putting their brand in a game only as a billboard, static ad or what-so-ever. “Hello Mr. Brand! The world it different out there!” This new virtual space can also influence how a game player perceives the real world. Computer and console games form not just a “tiny hobby area for boys” – they totaled a ~€23bn area of business in 2005! Look at gaming rules. What if they were the rules of modern marketing – what would you do in this world for and with your brand? Could it be so that the best means for modern marketing emerge from the multi-complex world of game design, in a way similar to how field interactive marketing sprang from birth of the digital channel in mid 1990s?

Second, Satama says that marketers have to invest in making their events more innovative. It is good to have an event and sponsor it. Yet, to make a lasting memory among, for example, music festival participants, they need to be involved with the brand. With over 500 event solution deliveries behind us, Satama can now confidently state that using digital channels is the key to building before-during-and-after event experiences for participants. Segments, especially the youth, try out new things more freely when the involvement of the brand is higher – touch, feel, smell, experience – but use digital means to expand it beyond the conventional. For example, Satama produced in 2005 for a Malaysian telecom operator, Celcom, an integrated 3G marketing

campaign formatted around a TV reality show. The show was supported by a website, two mobile sites, a viral campaign, push SMSs, MMS blogging, plus engagement marketing on the streets for Kuala Lumpur. The outcome was outstanding: the target group, youth, was extremely passionate about the show and the campaign became one of the most popular TV programs during its existence.

RECOMMENDATIONS:What might work?

To conclude, we’ve listed a number of recommendations below that modern marketers should execute in modern marketing planning. These best practices expand beyond the youth segment; they are actually the core variables for realizing fresh, appealing, and impact-oriented marketing operations. Moreover, we claim that there is no brand that should not re-consider the impact of the internet on their brand positions.

1. BE INNOVATIVE AND DARE TRY OUT: The best way to understand

the emerging channels is through trial and error. Knowledge about how consumers behave is gained by making exploration rounds. In marketing planning, observational and various testing methods are needed, while in the execution phase proof is collected by measurement and metrics. Yet learning happens more and more through try and error. Thus, allow errors, but learn from them!

2. ACTIVATE THE LOGICAL SIDE OF MARKETING: Marketing is extending beyond creative concepts – managers increasingly call for ROI from marketing. Tracing and calculating the effects of marketing in the digital channel is more possible than in any other channel. We are committed to a process in which the measurement of marketing should be planned as carefully as well as the creative concepts currently are within the conventional advertising channels. We see that brands should do much more to ensure that communication motivates the segment to follow up one action with another.

3. BUILD BEHAVIOURAL KNOW-HOW.: More than ever, target groups are hopping about from one medium to another. It is crucial to be present wherever the target group is. As the online channel plays a significant role in modern behavior, it should be a high priority in any corporate planning. Satama believes that knowing a target group’s behavior and developing your digital service based on their needs, is the key to online success.

4. OPINION LEADERS BRING CREDIBILITY: Each peer group is influenced by its thought leaders. Especially for the youth segment, involving leaders involves the target group and extends events into virtual space by building before-during-after experiences. Leverage the mobile channel innovatively with leading consumer brands and remember to also market offline.

5. LISTENING AND NETWORKING: Understanding the context of communications is the key to making communications work effectively with your target group. A successful marketer must dare to listen and react – it’s not about push, its about listening skills. Relationships with challenging target segments, such as youth, take place across the innovative spectrum of relevant media channels. We believe that the creation of online communities and the provision of tools for natural networking can help a brand grow closer to youth.

6. PARTNERING: Dare to take innovative approaches and to closely co-ordinate with partners. It is not about trying to do thing alone – other brands are struggling with the same challenges. Why not to find credible allies to boost one’s own goals? It’s all about intensifying openness, discussions and trials with different kinds of partners. For the youth segment, it is of utmost importance to do marketing with partners who are credible for the segment. Find them and work with them!

7. FRESH AND UNIQUE: Satama believes that brands should provide

more and more unique content. The target should be to increase the number of regular visitors by offering fresh, up-to-date, and attractive content. Investments into one’s own IPR creation and imagination may prove to be very successful in making the difference. The digital environment allows for faster reactions and launches than any channel before it.

8. CREATE SUSTAINABLE COMMUNICATIONS: We see that brands should aim to establish a dedicated communications channel for its segments. This communications platform is a much more powerful approach than transitory online campaigns. Content within this kind of marketing focused online service should be based on specific interest areas to create a communications arena that is more like a media channel operation than a marketing-only operation.

At Satama we believe that marketing planning should move from advertising planning toward planning and measuring the actual impact of integrated actions. In the 1990s the key slogan most marketers were repeating throughout the globe was: ”The media is the message”. In today’s turbulent, networked, and dynamic business Satama asserts that: ”Behavior is the message”. It is not only about where you are, but how strong an impact you can create with your target group!

You can download this article with images from our corporate blog, [http://voice.satama.com]

Sources:

1 See e.g. http://www.epinions.com or http://www.seatexpert.com

2 J. Walker Smith, 2005

3 Quantum-Web, 2005

4 ComScore Media Metrix, 2004

5 Pew Internet and American Life Project, 2005

6 Trendwatching.com, 2005

7 Business Week, Nov, 2005

8 so called “long tail”, Wired, May, 2004

9 See http://longtail.typepad.com/the_long_tail/

10 IRC= Internet-relay-chat, see

http://en.wikipedia.org/wiki/Internet_Relay_Chat

11 e.g. Google, AOL/Warner, Vodafone, MSN, Skype, iTunes

12 Google, 2005

Tommi Pelkonen (tommi.pelkonen@satama.com) works as a senior consultant specialising in mobile telecommunications, digital marketing communications and business strategy formulation at Satama Amsterdam. He has worked on multiple mobility-related business projects. Prior to Satama, Tommi Pelkonen worked as project manager and senior researcher in LTT-Research Ltd (http://www.ltt-tutkimus.fi) analysing the developments in the Finnish interactive service provision markets. (Econ.) Pelkonen has authored several publications of the North European digital media landscape. His latest report (2006, forthcoming) was analysing the mobile industry evolution in Finland. In addition, Mr. Pelkonen has worked as IT-project supervisor and lecturer in the Information Technology Program (ITP) at the Helsinki School of Economics (http://www.hse.fi). Tommi publishes also his own personal blog in Finnish.

A tractor is a farming vehicle traditionally used to mechanise agricultural tasks such as tillage. However, the tractor has come a long way since its humble beginning as a steam engine on wheels during the early 19th century. Today, tractors are used for ploughing, tilling and planting fields. Modern tractors can be used for a variety of tasks including routine lawn care, landscape maintenance, moving or spreading fertiliser and clearing bushes.

Whether you own a small farm or would simply like to work on your lawn and garden, you will find that using a tractor will make these chores easier for you. In this article, we discuss the top advantages of using tractors to mechanise your farming, gardening or even excavating tasks.

Wide Range

There is a wide range of tractors available today, each suitable for a specific task. If you need to work on a large garden or an extensive area of field or pasture, a subcompact or compact tractor will fit heavy duty landscaping jobs and tasks like digging, hauling or ploughing. A subcompact tractor is a smaller version of a compact tractor. It has the power and versatility to perform a large range of gardening tasks including mowing, moving mulch and tilling gardens. A compact tractor is a smaller version of the utility tractor and is ideal for landscaping tasks. Subcompact and compact tractors have a horsepower that ranges from 15hp to 40hp.

If you have a small farm and need to mechanise more complex farming tasks, then you will need a utility tractor. Utility tractors come in different models and offer a horsepower that ranges from 45hp to 110hp. Utility tractors are also known as diesel tractors because diesel is typically used to fuel these large tractors. There is also a wide range of farming implements that can be attached to utility tractors to help you accomplish a variety of tough jobs on the farm.

Versatility

Tractors are now designed and manufactured to be versatile so that a single tractor can perform a wide range of tasks. For instance, a compact tractor can accomplish tasks that range from gardening to simple farming jobs. You can also attach implements to a compact tractor such as front loaders or back hoes to perform an even wider range of jobs.

Power and durability

Tractors are also typically designed to run over rough terrain and pull extremely heavy loads. The engine generates a large amount of force to get the tractor to run and perform its tasks, making it effective in tough farming or landscape tasks. Modern tractors also come with cast iron front axles for extra strength and durability, so you can rely on your tractor to perform under tough conditions.

Ease of transmission and operation

You might find a manual transmission on a tractor difficult to use, but features of modern tractors such as powershift transmission and hydrostatic transmission make operation much easier. Powershift transmission facilitates smooth shifting through 8 gears in low range and 8 gears in high range while hydrostatic transmission allows for effortless changes in direction. Modern tractors also provide power steering to make turning much easier. Some more advanced models are also able to reduce operator fatigue with exclusive shift controls and an automatically responsive transmission.

Ease of installing gardening and farming implements

A variety of gardening and farming implements including a front end loader attachment or a back hoe can be installed on to a tractor, so that it can perform a wider range of tasks. A tractor may have three-point hitches and a power take-off or PTO. A three-point hitch attaches an implement, secures it in place and also lifts and lowers the implement. The PTO is a shaft that goes from the tractor to the implement and transfers the tractor’s engine power to it. Gardening and farming implements are considered heavy equipment so make sure you have the appropriate knowledge and training before you install and use it.

This article was written by Tom Jerrat for Boya Equipment. Boya Equipment is the leading Kubota and Schaffer Loaders dealership in Perth, Australia. They also provide machines including tractors, loaders, generators, mowers and utility vehicles. Please visit boyaequip.com.au for more information.

Are you wanting to try your hand at hiking and camping? Does the sound of the great outdoors, the smell of fresh air, the smell and sound of a campfire under the stars sound appealing to you? Will this be your first camping trip? Well then maybe this article can be of some useful information.

First of all, one of the most important things to do before planning your camping or hiking trip is to let someone know at home or at work details of where you plan to camp or hike, how long you will be gone and any other details about your trip that you can leave that will be helpful in the event of an emergency or you fail to return when you said you would.

So now plan your trip. Where will you go? How do you learn about the area you plan to hike and camp into? Where can I get a map? Make sure you get a map for the area you plan to hike or camp in. Most U.S. Forestry Centers carry free maps of wilderness areas. You can also find maps online and at most outdoor stores. You will also want to check the weather of your camping location and plan accordingly.

So what will I need? What kind of equipment will you need?

Camping requires equipment, and the basic equipment is the same for seasoned experts or those just starting out. While there is plenty of high-quality camping equipment to make your stay outdoors a lot more comfortable, most of these items aren’t necessary, especially for beginners. Choose good quality equipment, but don’t blow your budget buying the most expensive gear. Remember that costly doesn’t always mean top quality.

Here is some basic gear you’ll need for your trip:

Tents: Decide how many people will be sleeping in one tent. You may want to have one tent for adults and one for children if you will be camping with the whole family. For a more comfortable arrangement, purchase a tent that will hold two more people than the number you expect to have sleeping inside. See my Article on camping tents for more information.

Sleeping bags: Sleeping bags are graded for temperature and come in different shapes and sizes. Choose sleeping bags that are appropriate for the season and that have a comfortable size. See my Article on tents and sleeping bags for more information on these pieces of camping gear.

Cooking and meal equipment: A small, portable propane stove is very handy and makes mealtime as easy as if you were cooking in your own kitchen. You can also purchase a barbecue or find a stove that has both burners and grill. Choose washable dishes and utensils to be environmentally conscious. Don’t forget two plastic bins for washing up!

Coolers and food storage: Choose coolers big enough to allow for blocks of ice. It’s a good idea to have two separate coolers in different sizes as well, one for frozen foods and one for refrigerated foods. Select coolers with a snap-lock lid and handles. Purchase plastic bins to hold food that doesn’t require refrigeration.

Luggage: The best luggage for camping is a cloth bag like as a hockey bag. Stiff-sided luggage doesn’t hold as much clothing and takes up space.

Extras: Buy two tarps – one to use as a ground sheet underneath your tent and one to shelter the tent in the case of rain. Bring some rope for a makeshift clothesline. A nighttime lantern is always handy, especially for trips to the bathroom. You’ll also need a basic survival kit, a cell phone, and a flashlight in case of emergencies. If you’re going on a trip that lasts more than two nights and three days, bring biodegradable soap and shampoo.

When considering extra items to bring, try to think of functional items that fit your lifestyle like as sunscreen, bug spray, a pair of extra sandals, and a doormat for entry to your tent. Browse the aisles of the sporting goods section to determine what other items would be good to bring along.

Don’t get caught up with gadgets and unnecessary items. They’ll just take up space and probably won’t be used more than once, if at all.

Clothing and Packing

Determine how many days you are going camping, determine how many sets of clothes you will need for that period, and then cut that number in half. Pack only the necessities, minimal lgear is key to a great camping trip experience. Hauling, packing, storing, and trying to fit everything in the car before you leave for your trip and when it’s time to come home and unload it all is no fun at all. When you pack, fold each piece of clothing – and then roll it up. Rolled clothing takes up less space than stacked, folded clothing.

Food

Camping involves plenty of planning, and that goes for food planning too. Prepare your menu ahead of time, and have a menu for each meal that includes every item you’ll need. The more detail you have on your menu, the better prepared you’ll be to shop for exactly what you require, no more and no less.

Choose supper meals that you can prepare ahead of time and freeze, and freeze as much as you can in plastic bags to save space. The advantage of freezing food is that you will have “ice” ready for your cooler and not have to buy as many blocks of ice, and the food can safely defrost in the cooler. If it’s frozen tight and you’re planning on eating it that night, transfer the food from your frozen food cooler to the fresh produce cooler. Alternatively, thaw it out by placing the plastic bag in a bucket of cold water.

It’s a good idea to prepare food you can freeze a couple of weeks ahead of time and the rest of the food the day before you leave. Remember, the more you can prepare at home, the less time you’ll have to put into cooking while you camp.

There are tons of other camping tips for beginners, but most camping trips involve common sense, creativity, and keeping calm when things get stressful. Camping is experience you have to try at least once. If all goes well, you will probably want do to it year after year!

A camping trip can be a fun and educational vacation for the whole family. However, for that to be a reality, it’s essential for every family member to be aware of some general and useful rules to follow. Camping tips can keep you from getting frustrated and will make the experience more fun for everyone, especially if you have smaller children. Here are some camping tips you need to consider before you leave:

1. Choose your tent wisely

When choosing a tent the most important things to keep in mind are size, weight and weather rating.

2. Consider pitch position.

When you pitch a tent, one of the best tips to remember is to choose the location very wisely. If you can, try not to sleep on a slope. Think about where the sun comes up, and goes down. Think about some shelter in the day, it’s often useful to have trees on one side of you to provide some natural protection from the heat, or any foraging animals that may decide your tent looks interesting enough to explore. If you plan to have an open fire, be sure that the flames won’t reach any overhanging canopy of branches that could trigger a fire. Take note and follow any posted warning signs and look for animal tracks on the ground. Do not disrupt mother nature.

3. Rent the instructions!

An obvious but often overlooked camping tip is to read the instructions to learn how to put your tent up before you even go off on your camping trip. If you have a new tent, which you haven’t used yet, and are unfamiliar with how to put it up, it’s a good idea to pitch the tent in your back yard for practice. When you do this see if each pole is marked and if not, take some masking tape and label each piece in a manner that it is foolproof. Mark pole 1 a-b, pole 2 b-c, pole 3 c-d and so on. Also if you return from your trip and your tent is wet, it is a good idea to set it up in the back yard and let it dry out before storing for your next trip.

5. Deal with your food needs appropriately.

You may not know the area you will be camping in very well and therefore not know what shops if any are in the local vicinity. If this is the case, try to take some basic food items with you, so that if you are unable to obtain any extra food, no one will go hungry. If you are planning on cooking all your own meals, make sure the gas cylinders are full, and you have packed everything you need to make meals from scratch. Don’t forget the matches and remember to keep them dry! When you leave your campsite, make sure that all food is out of reach of wildlife. They will rip open boxes and climb trees to reach food if they really want it! It’s a good idea to carry your food in a plastic container so that it will be kept safe, especially if you’ll be camping in areas where there are larger animals, like bears. Keeping the food out of site (and smell) will prevent these dangerous creatures from being lured to your campsite. If you are camping in a location where there are bears it is imperative to use bear boxes. Bears can rip a car apart looking for food and can easily open a cooler and eat its contents if left out overnight.

6. Stay organized.

Be neat, tidy and organized inside of your tent and outside on the campgrounds. Although too much of a routine can be bothersome, having a few general rules is one of those camping tips which prove invaluable in the long term. Simple things such as not allowing dirty shoes inside the tent will not only make the camping trip a cleaner and more enjoyable experience, but also protect the tent’s material making it last longer than it otherwise might. Assign everything a place inside the tent. Also have specific places where things that are often needed can be found so that you aren’t fumbling in the dark and waking others looking for a flashlight or spending hours hunting for the matches.

7. Leave no trace.

Once your camping trip is at an end, make sure you tidy up after yourself, leaving no trace you were even there. If using a private or public campsite, this is essential, since people arriving will be arrive to use the same spot after you’ve left.

8. Prepare for next time.

You should be preparing for your next camping trip from the moment you end the current one. This means packing away all your equipment, including the tent in a way that makes it easy and simple to start the next camping trip. Make sure the tent goes away dry (if it’s raining as you pack up, air the tent out once you get home) and clean so that it’s suitable to use without any fuss in future. As you pack away, make a note of any equipment you may need to buy, such as new pegs or a replacement gas bottle. Also make a note as to items that need to be repaired.

Camping Code of Ethics

While traveling to your favorite camping spot, stay on designated roads and trails. It is a good idea to follow best practices for negotiating terrain for your type of travel. Don’t disturb the natural habitat by creating new routes or expanding on an existing trail. When you come to a stream, only cross at fords where the road or trail crosses the stream. When you come to a posted sign, comply with all the signs and barriers, they are there for a reason. It is always a good idea to go camping with two or three campers. Traveling solo can leave you vulnerable just in case you have an accident or breakdown. Always leave details with someone at home before leaving as to; where you are planning to go camping, how long you plan to be gone, and any other details that could be helpful in the event of an emergency or if you do not return when you planned. Respect the rights of others including private property owners and all recreational trail users, campers and others to allow them to enjoy their recreational activities undisturbed. Be considerate of others on the road, trail, or campground.

Keep noise to a minimum especially in the early morning and evening hours. Be considerate of other campers’ privacy, keep your distance and avoid traveling through their campsites.

Camping supplies in natural colors blend with natural surroundings and are less intrusive to other campers’ experiences.

Leave gates as you find them.

If crossing private property, be sure to ask permission from the landowner.

When driving yield to horses, hikers, and bikers.

Educate yourself by obtaining travel maps and regulations from public agencies, planning for your trip, taking recreation skills classes, and knowing how to use and operate your equipment safely.

Obtain a map of your destination and determine which areas are open to your type of travel.

Make a realistic plan, and stick to it. Always tell someone of your travel plans.

Contact the land manager for area restrictions, closures, and permit requirements.

Check the weather forecast for your destination. Plan clothing, equipment, and supplies accordingly. Carry a compass or a Global Positioning System (GPS) unit and know how to use them. Prepare for the unexpected by packing emergency items. Avoid sensitive areas such as meadows, lake shores, wetlands and streams, unless on designated routes. This protects wildlife habitat and sensitive soils from damage.

Other sensitive habitats to avoid unless on designated routes include cryptobiotic soils of the desert, tundra, and seasonal nesting or breeding areas. Avoid disturbing historical, archaeological, and paleontological sites. Avoid “spooking” livestock and wildlife you encounter and keep your distance. Motorized and mechanized vehicles are not allowed in areas designated Wilderness. Do your part by leaving the area better than you found it, properly disposing of waste, minimizing the use of fire, avoiding the spread of invasive species, restoring degraded areas, and joining a local enthusiast organization. Pack out what you pack in.

Carry a trash bag and pick up litter left by others.

Repackage snacks and food in baggies. This reduces weight and amount of trash to carry out.

Whenever possible, use existing campsites. Camp on durable surfaces and place tents on a non-vegetated area. Do not dig trenches around tents. Camp a least 200 feet from water, trails, and other campsites. For cooking, use a camp stove. They are always preferable to a campfire in terms of impact on the land. Observe all fire restrictions. If you must build a fire use existing fire rings, build a mound fire or use a fire pan. For campfires, use only fallen timber. Gather firewood well away from your camp. Do not cut standing trees. Let your fire burn down to a fine ash. Ensure your fire is completely extinguished. Do not wash in steams and lakes. Detergents, toothpaste and soap harm fish and other aquatic life. Wash 200 feet away from streams and lakes. Scatter gray water so it filters through the soil. In areas without toilets, use a portable latrine if possible and pack out your waste, otherwise it’s necessary to bury your waste. Human waste should be disposed of in a shallow hole (6″-8″ deep) at least 200 feet from water sources, campsites, or trails. Cover and disguise the hole with natural materials. It is recommended to pack out your toilet paper. High use areas may have other restrictions so check with a land manager.

Hopefully this was useful camping information. Enjoy the great outdoors and please leave it the great outdoors when you pack up and go home.

You can read more of my Ezine articles on camping and also visit my “Your Summer Ideas” site below.

[http://www.summerfunandtravel.com]

They say a picture is worth a thousand words. So imagine this…

A beautifully framed picture of a sports car: you’re in the passenger seat, enjoying the ride.

No. That’s too limited. Let’s go for broke. Visualize yourself as the driver in this sports car picture. You are definitely behind the wheels, confidently cruising down the highway. Can you see it? Do you have in your mind’s eye an exotic sports car picture? Moreover, to be even more specific, make it the picture of a fast sports car speeding down the highway.

And while you’re having this vision, why not extend your imagination a little further. Close your eyes. There you are. You can see the sports car picture. So you’re looking at the picture of a Ferrari. Let’s say Ferrari F430 Spider. No?

Well, what sports car picture do you want to visualize yourself driving? What photo do you want to put in this picture of the sports car?

Lamborghini picture? Not to your taste? How about the Jaguar XK8 Convertible? Or why not a picture of the Chevrolet Corvette Convertible? Perhaps you’d like something more classic, like the Austin or the Lotus.

But for the moment, let’s just settle and agree on the picture of the Ferrari. You can change your mind later, at any time you want. After all, this is your visualization. Put any picture of fast sports car you want in your dream.

Now, moving on to selecting the color in the picture of the sports car. We’ll make it red. Of course, with your imagination you can make it any color you want–perhaps your favorite color.

So there’s your complete visualization picture: You, behind the wheels of your own luxury sports car, breezing along a long stretch of almost deserted highway. Ah, what a beauty this car is. The driving pleasure. The power. The freedom. And oh, what a great feeling–the contentment as the cool wind kisses your face while you lose yourself in this experience of driving the sports car of your dreams.

But wait. Look who just pulled up alongside you. Me. You didn’t know I was sharing this vision with you, did you? And I’m driving my new, red Ferrari F430 Spider.

In my sports car picture fantasy, my car was in my favorite color–purple, but it wasn’t immediately available in that color (and it would be too much of a long wait) so I accepted the red, my second choice.

Oh, and I see you decided on a different car and color for yourself. No problem. It is, after all, your visualization. And you do look good behind the wheels of your yellow Ford Mustang GT Convertible. Wow, when you dream, you really do dream big. But then, that’s as it should be. You do deserve it. And it sure suits you–you and your Ford Mustang GT.

This is one magnificent sport car picture, isn’t it?

Copyright © 2006. All rights reserved.

About the Author

Douglas Hutchinson believes in visualization and dreaming big. For more on sports cars visit [http://www.bigboyssportscars.com] and for sports car pictures go to http://www.allpicturesofsportscars.com.

Many individuals are into childcare so they complete childcare training programs. The good thing is a number of facilities have this program so students can get more options in the long run. In fact, these schools introduce different information to students including the types of job levels they can work on.

If you want to take these classes, you must know the following job levels you can work on specifically if you really want to be a part of this industry.

Entry level

Just like in any other jobs, being an entry level employee means you’ll still be under supervision. You have already completed a childcare training program and know the right ways of providing care to kids. However, remember that every facility has its own regulations and SOPs that you must follow so you will still be supervised on this aspect. They can answer your questions when it comes to providing care within the facility and other childcare questions that you have in mind. You just need to ask them and they will be willing to answer all of them. Supervisors will also teach you different things when it comes to the facility where you will work.

Head childcare providers and educators

In taking childcare training programs, you will also learn that there are head childcare experts in the facility. They will be the one that supervise entry levels as well as other trainees. Since they are already experts, they don’t need as much supervision unlike other employees. Of course, they still need to give their reports if necessary and help with other facility needs. They’ve been working in the industry for a long time and earned them numerous years of experience. They already know how to work in a childcare facility specifically if they worked in the same center for a long time.

Administration and coordinating officers

This can be the highest departments where a childcare expert will work. Although they will manage the whole facility and its operations, they still obtained their childcare training certificates in the past and gained experience in the field that makes them true experts in this industry. But even if people see this as a simple job, it will require a great deal of responsibility and expertise. They should be exposed with the overall facility operations in order to manage it well. They must also be creative and insightful to know how they can improve its overall operation for the best.

Overall, everyone who completed childcare training can do different jobs in a childcare facility. They would need experience in order to climb up to higher positions but they also need to start taking childcare training programs to boost their careers and have better future.

Childcare Training Info Center has everything you need to make your life easier as you begin your career as a childcare professional. The site features state specific training requirements for early childhood education and a step-by-step overview of a typical hiring process, potential employers and interviews to help you get hired. And it also provide a complete range of accredited childcare courses and childcare workers.

In trying to decide what type of college will best meet your wants and needs there are many things to consider. Listed below are some of the factors you will need to consider in deciding where you want to go to college.

Type of institution- Private or Public. College or University. Church sponsored.

Colleges can be either public or private. Public colleges are those that are supported by the state in which they are located. Many highly ranked colleges in the United States are state-supported institutions. These colleges can often provide an excellent education at a price for an in-state resident that is much less than comparable private colleges. At the early stages of your investigation, I would encourage you to consider both private and public colleges.

While private colleges frequently cost more than comparable state institutions, they often have the financial means to offer generous need-based or scholarship-based financial aid. This aid can make the cost of a private college the same or less than attending your state college.

Many of the more selective private universities and colleges have a religious affiliation. The extent of spiritual influence varies. But at the beginning of your college search, we strongly encourage you to investigate all private colleges, regardless of religious affiliation.

Academics- What courses and majors are you looking for

The most important reason for going to college is to get an education. The type of academic atmosphere and variety of courses studied is an important factor to be considered when choosing a college. Be careful, however, of choosing a college based solely on it having a particular major or field of study. Research shows that 90% of all college graduates do not major in the field of study they originally had intended. This happens for several reasons.

First, most colleges have majors in subjects you have never before studied such as political science or anthropology. Second, as you gain experience and maturity in college, your interests may change. Take time to explore your options and be realistic about your talents. Be sure to pursue a course of study that is of genuine interest to you, not just one you think might lead to a good career.

If you do have a strong interest in a particular area, such as science, it is important to evaluate a college’s facilities and offerings in those areas to make sure they have adequate resources. Remember that many smaller colleges may not offer majors in certain professional fields, such as engineering, business, or physical therapy. If you are certain of a specific field of study, be sure that the colleges and universities you are considering offer that major.

Don’t exclude a smaller college, however, simply because you think the resources may be inadequate. Remember that all of the resources of a college are available to its undergraduate students whereas at a large university, many of the specialized equipment might be reserved for graduate students only. Some of the largest producers of PhD’s in this country are small colleges.

Atmosphere- Liberal, conservative or something in between

Each college has a particular “feel”. Many factors go into creating the feel of that college’s including the responsibility the administration of the college allows the students, the competitiveness of the students with each other and the students involvement in social concerns.

Every campus will have a different feel. What is important is to determine if the campus atmosphere will be comfortable for you as a person. The best advice regarding student life is to look for an intellectual and social climate in which you will feel comfortable and challenged.

There is no substitute to visiting the college to discovery how any college feels. By talking to students, professors and administration on a campus, students can gain a better feel for that college’s culture. Also, look around as you are on the campus. What activities are putting posters up, and what are people talking about? These are just a few of the issues to look at in understanding the feel of each college

Student body and gender- Co-ed college or single sex

While most campuses now are coed there are still some all women colleges available for students to consider. The women’s colleges can be an excellent choice for the right student as they often offer not only strong academics but also strong support for women that might be lacking in similar coed colleges. And lest you fear that you will be living in a convent, almost all women’s colleges now have some sort of relationship with coed schools so men will be around even in an all women’s college.

Setting- Where do you want to live

The physical environment of the college may be very important to you. Some people prefer the variety of activities offered by a large city. However, a large city requires certain adjustments that not everyone will be comfortable with. For instance, an inner city college will often not have the classic college campus look. Rather, it will consist of high rise classes rooms and dorms.

Others want to go to college in a more rural setting. These more rural campuses will often have the classic ivy covered buildings with beautiful scenery in all directions. But the excitement of a large city will be missing from such a campus and for those students seeking big time athletics or popular concert venues may not be comfortable in such a setting. The decision of a location and campus setting comes down to the question of where you would like to spend the next four years living.

Size- Large university or small college

The following are generalizations, so if some of these areas are of concern, ask questions at the colleges you are considering:

A large university (15,000-50,000+ students) may offer a variety of academic opportunities including elaborate facilities and large libraries, as well as the stimulation of a large faculty, graduate students and undergraduates. However, housing may be more difficult to obtain, more courses may be taught by graduate students, lecture sessions may be very large, and opportunities for leadership in campus organizations may be diminished.

A medium-sized university (5,000-15,000 students) may offer fewer majors and more modest facilities than a large university, but also may offer greater opportunities to participate in the activities of your choice.

Small colleges (under 5,000 students) usually offer smaller classes, earlier opportunities to take classes with well-known professors, and more chances for participation and leadership in campus activities. However, facilities and classes may be limited and options for activities and diversity reduced.

Location- Where do you want to spend the next 4 years

When considering the possible locations of your future colleges, consider questions such as:

How important is it for me to attend college close to home?

How much do I value attending college with students of different geographic backgrounds?

How frequently do I anticipate going home during the academic year?

How extensively does the weather affect my studies or quality of life?

Consider whether you would prefer a geographically diverse student body, or a regional community of students from more homogeneous backgrounds.

Campus life- What happens on campus when people aren’t in class

Whether you enjoy your college years will often depend on the experience of living on a college campus. Learning in college comes not only from your class work but also through interacting with your college friends, extracurricular activities, and just hanging out in the dorm. Here are some factors that can affect your college experience.

Housing Living on-campus for the first few years of their college experience is important for many students. Dormitories can become a focus of college campus life and the easiest way to meet new friends. If it is an important consideration for you, remember to ask any college in which you are interested about the availability of on-campus housing for all four years. Some colleges only have enough housing for the first year or two of the college experience.

Extracurricular activities The extracurricular activities you engage in are not only fun but can be part of your learning experience. Look at the view books of the colleges to see what activities are available. Talk to people at the colleges you are considering to find out what activities are popular on that campus. Many colleges have 100 or more groups for students with a variety of interests. Also ask about how easy it is to start a new group if you have a particular interest not currently represented on the campus.

Fraternities and Sororities The presence of a Greek system can have a dramatic effect on campus life. Ask people on campus about how the fraternities and sororities affect the social life of any college in which you are interested. Do they dominate the social scene or is it spread between many different groups? Can anyone go to a Greek party or are the limited only to certain students?

Campus Employment Many students will hold a part-time job on or off campus while enrolled full time in college. Talk to current students about the availability of jobs and what types of jobs students typically get. With budget cutbacks, some colleges are starting to limit the number of jobs available to students on campus. If you need to have a job but have to seek one off campus, think about the time involved in getting to such a job and the additional costs of transportation.

Athletics- Are big time athletics important to you.

Many students who engage in high college athletics may want to continue to play that sport in college. College students participate at three levels: intramural, club, and intercollegiate. Intramural play is most common. Intramurals allow students to compete at a variety of different levels of competition with a primary emphasis on enjoying the sport for personal fitness, relaxation, and fun. Club sport teams are usually jointly sponsored by students and the college, and may compete against other colleges’ club teams.

Intercollegiate athletics is the university equivalent of varsity-level sports. These programs are categorized by the NCAA into three divisions of varying degrees of competition: Division I, Division II, and Division III.

Selectivity- How hard is it to get into a college.

Your academic performance in a challenging, rigorous program of study is the most important factor in determining your admissibility to colleges. Admission committees value a consistent level of achievement over four years, but they also give strong weight to students who demonstrate significant improvement over the course of their academic career. While your grades are the most obvious indication of potential future success, colleges also want to see that students have challenged themselves in a competitive, demanding academic program throughout their entire high college career. The more honor and AP courses you are able to take successfully, the stronger candidate you will be. Does that mean that you should take AP courses even if the material if too difficult for you? No. But most admission committees will give more weight to a B in an AP course than an A in a much simpler course.

Standardized testing also plays a critical role in admissions. Virtually all colleges will accept either the SAT I or the ACT. Many of the highly selective colleges also require or recommend SAT II subject test. The most important thing to keep in mind for each of the colleges you are considering is their ‘middle 50%’ range of testing. While a quarter of admitted students have scores either above or below this test range, such a median range will give a general indication of the strength of the applicant pool and how you compare.

After looking at your academic performance and your test scores, most selective colleges will then look at subjective factors such as your recommendations, your essays and your extracurricular activities. The amount of weight given to these subjective factors varies from college to college.

Financial aid- If I do get in, how am I going to pay for the college.

Financial aid may consist of grants or scholarships, loans and work study. Grants and scholarships are money that does not need to be repaid while loans need to be repaid. Work study is generally a job offered on the campus of the college offering the financial aid although it may also be a job off campus.

There are two basic types of financial aid; need based aid and merit based aid. Need based aid is given by all colleges to students who have need. Anyone who can’t pay the full cost of the college has need.

A form called the Free Application for Federal Student Assistance (FAFSA) determines the amount of need for federal grants and scholarships. Many highly selective colleges also require a form known as the Profile form The FAFSA form is filled out after January 1 of the year the student will first attend college.

Merit-based aid includes scholarships typically for students who have good grades or have some other special talent such as athletic or musical talent. Most highly selective colleges offer little or no merit-based aid.

In looking at colleges you should ignore the cost of the college. Yes, you read that right. Ignore the stated cost of the college when you are first deciding which colleges to investigate further. Many of the most expensive private colleges meet 100% of the students need while cheaper public colleges usually meet less than 100% of the need. This means that for many students it can be cheaper to go to an expensive private college than to attend a cheaper state school. Until you know what percent of need the college meets, don’t eliminate a college from consideration just because it is expensive.

Todd Johnson, a lawyer and college consultant, is the principal college admission consultant for College Admissions Partners. Todd provides personalized service to help students and families through the complete college admissions and financial aid process. He can be reached through the website College Admissions Partners

When talking about sports cars, it is important to make the distinction between cars which have been produced solely for this purpose, and normal road-going vehicles which have been modified to achieve sports car performance. One notable example of such a vehicle is the popular Golf GTI series.

Generally speaking, the term ‘sports car’ refers to vehicles which have the following characteristics:

• 2 seats
• 2 doors
• Rear-wheel drive
• Light-weight
• Low ground clearance
• A powerful engine (although this is not essential)

Many classic British sports cars such as the MG series have lacked powerful engines. However, due to their light frame and chassis, they still managed to attain exceptional levels of ride, handling and performance.

True sports cars are vehicles which have been specially designed to be fun to drive, with great handling and ride together with high performance. In many cases, these qualities are attained at the expense of practicality, driver comfort and fuel economy. However, many modern sports cars allow the driver the full sports car experience, without compromising on practicality, reliability or comfort.

Sports cars come in a number of guises. In their simplest form, they are designed for an uncompromising ‘pure’ racing experience. One of the best examples of this type of sports car is the Lotus Elise. Although lacking in the kind of specification and equipment one would normally expect from a road-going car, the Elise is one of the most fun to drive cars around.

At the other end of the scale, luxurious models such as those offered by Aston Martin and Bentley have spectacular performance, whilst at the same time offering a truly luxurious and decadent driving experience.

Traditionally, owning a sports car was a costly affair. Early incarnations were less than reliable and were notoriously temperamental. They also lacked the refinements we have come to expect from modern vehicles.

Nowadays, due to advances in technology, sports cars are as trustworthy and comfortable as passenger cars. This means that their owners can quite happily use them everyday.

British sports cars

Although none of the British sports car manufacturers are now independently and privately owned, Britain can still be proud of its illustrious motorsport heritage. Luxury British marques include Aston Martin, Bentley and Jaguar, while those looking for that pure racing experience need look no further than the stables of Lotus and TVR

Italian sports cars

Nobody makes sports cars with more passion and flair than the Italians. Select have a full range from Alfa Romeo, Ferrari, Lamborghini and Maserati.

German sports cars

German cars are famed for their build quality and reliability, not qualities one would normally associate with a sports car! However, Audi, BMW, Porsche and Mercedes have a range of luxury cars which are as fun to drive as they are dependable.

Japanese sports cars

Combining fine racing pedigree with the technology and innovation we’ve come to expect from Japanese manufacturers, Honda’s S200 and Subaru’s Impreza are perfect for those who want a fun driving experience, without compromising on everyday dependability

Many of us have dreamed of owning a sports car. Thanks to Select Vehicle Leasing’s range of affordable sports car leasing you can make this dream a reality.

http://www.selectvehicleleasing.com

Overview

Textile quotas were eliminated among WTO members at the first day of 2005 in accordance with the Agreement on Textiles and Clothing (ATC). However, resistance to quota removal spread in the US and EU. Subsequently, China reached agreements with the EU and the US in June and November 2005 respectively. The China-US agreement, effective from January 2006, governs the exports of a total of 21 groups involving 34 categories of Chinese textiles and clothing products to the US during 2006-2008. The China-EU agreement, effective from June 2005, covers 10 categories of Chinese textiles and clothing exports to the EU during 2005-2007.

On the other hand, the mainland and Hong Kong agreed in October 2005 to further liberalise the mainland market for Hong Kong companies under the third phase of the Mainland and Hong Kong Closer Economic Partnership Arrangement (CEPA III). Along with other products of Hong Kong origin, the mainland agreed to give all products of Hong Kong origin, including clothing items, tariff-free treatment starting from 1 January 2006. According to the stipulated procedures, products which have no existing CEPA rules of origin, will enjoy tariff-free treatment upon applications by local manufacturers and upon the CEPA rule of origins being agreed and met.

Hong Kong clothing companies are reputable for ODM and OEM production. They are able to deliver quality clothing articles in short lead time, as foreign importers and retailers request clothing suppliers to tighten up supply chain management to ensure the ordered merchandise reaching the store floor at the right time. Increasingly, Hong Kong clothing companies, the established ones in particular, have shown enthusiasm for brand promotion.

Hong Kong’s total exports of clothing rose year-on-year by 9% in the first 11 months of 2005. While Hong Kong’s re-exports of clothing rose by 20%, domestic exports fell by 14%. In the first 11 months of 2005, Hong Kong’s clothing exports to the US and EU rose by 11% and 18% respectively. While Hong Kong’s clothing exports to Japan levelled off, those to the Chinese mainland declined by 11%.

Industry Features

The clothing industry is a major manufacturing sector of Hong Kong. Its gross output is one of the highest among all manufacturing sectors, amounting to HK$35.9 billion in 2003. It is the largest manufacturing employer in Hong Kong, with 1,673 establishments hiring 28,752 workers as of June 2005. It is also the leading earner in terms of domestic exports, taking up 40% of the total in the first 11 months of 2005.

Hong Kong’s geographic boundary has never constrained the development of the forward-looking clothing industry. The majority of clothing manufacturers have set up offshore production facilities in an attempt to reduce operation costs. Relocation of production facilities offshore has however resulted in a steady decline in the number of clothing manufacturers in Hong Kong.

Hong Kong is not only a leading production centre but also a hub for clothing sourcing globally. Companies doing garment trade in Hong Kong are experienced in fabrics procurement, sales and marketing, quality control, logistic arrangements, clothing designs and international and national rules and regulations. The professionalism that they command and the combined services offered are not easily matched elsewhere. With a total of 15,190 establishments hiring 95,889 workers, they form the largest group involved in import-export trade in Hong Kong.

Performance of Hong Kong’s Exports of Clothing

Hong Kong’s total exports of clothing rose year-on-year by 9% in the first 11 months of 2005. While Hong Kong’s re-exports of clothing rose by 20%, domestic exports fell by 14%. The contrasting performance of Hong Kong’s re-exports and domestic exports was basically ascribed to the increasing relocation of garment manufacturing to the Chinese mainland, resulting from the removal of quotas under WTO’s Agreement on Textiles and Clothing (ATC). But the declining trend of domestic exports has been reversed somewhat in recent months, due to the re-imposition of quantitative restraints on mainland-made textiles and clothing by the US and EU.

Retail sales in the US held firm in the first 11 months of 2005, rising by nearly 6% from the same period in the previous year. In the first 11 months of 2005, Hong Kong’s clothing exports to the US rose year-on-year by 11%.

In the first 11 months of 2005, Hong Kong’s total clothing exports to the EU surged year-on-year by 18%. Clothing exports to major EU markets like France, Germany and Italy recorded growth rates in excess of 20%.

On the other hand, Hong Kong’s clothing exports to Japan levelled off in the first 11 months of 2005 partly due to the trend of direct shipment. On the back of the rising income however, Japanese consumers tend to resume their spending spree on premium clothing items. Meanwhile, Hong Kong’s clothing exports to the Chinese mainland dropped by 11% in the first 11 months of 2005, compared with the same period last year.

Product-wise, Hong Kong’s exports of woven wear rose by 12% in the first 11 months of 2005. While woven wear for women/girls grew by 13%, those for men/boys recorded a growth of 8% from the same period in the previous year. Knitted wear grew by 2%, with women/girls and men/boys rising by 1% and 6% respectively. While clothing accessories declined by 3%, other apparel articles, for their part, increased by 13%.

Sales Channels

Hong Kong’s clothing manufacturers have forged strong relationships with their customers. They are able to understand and cater for the preferences of very broad customer bases. Exporters also have good knowledge of international and national rules and regulations governing clothing exports, such as rules of origin, quota restrictions, tariff rates and documentation requirements. Cut, make and trim (CMT) arrangements are common although many Hong Kong manufacturers have moved to higher value-added activities such as design and brand development, quality control, logistics and material sourcing.

A few well-established local manufacturers have entered into the retailing business, either locally or in overseas markets. Many of them have retail networks in major cities around the world including Beijing, London, New York, San Francisco, Shanghai, Singapore, Sydney, Taipei and Tokyo. Some well-known manufacturing retailers include Baleno, Bossini, Crocodile, Episode, Esprit, G-2000, Giordano, JEANSWEST, Moiselle and U-2.

As a global sourcing hub in Asia, Hong Kong attracts a number of international trading houses and major retailers. Buyers sourcing from Hong Kong include American and European department stores (e.g. Macy’s, JCPenney, Federated, Karstadt Quelle, C & A), discount stores (e.g., Sears, Target and Carrefour), specialty chains (e.g., The Gap, The Limited) and mail order houses (e.g. Otto and Great Universal Stores). Many international premium designer labels — such as Calvin Klein, Donna Karen, Ralph Lauren, Tommy Hilfiger and Yves Saint Laurent — source clothes in Hong Kong through their buying offices or other intermediaries.

Hong Kong’s fashion designers have been gaining worldwide reputation for their professional expertise, sensitivity to current trends and ability to blend commercialism with innovation. Medium to high-priced fashion clothing bearing Hong Kong designer labels is being sold/have been sold in renowned department

stores overseas such as Bloomingdale’s, C & A, Harrod’s, Isetan, Macy’s, Marui, Mitsukoshi, Nieman Marcus and Seibu.

Trade fairs and exhibitions remain common places for buyers and suppliers of clothing to congregate. To establish connections and explore market opportunities, Hong Kong manufacturers and traders have involved themselves actively in international shows led by the Hong Kong Trade Development Council (TDC), including the ones in Beijing, Chengdu, Dalian, Dubai, Dusseldorf, Hong Kong, Moscow, Mumbai, Paris and Tokyo. ‘Hong Kong Fashion Week’ is organised twice a year and attracts international suppliers and buyers to participate in the exhibition. Organised by TDC, ‘World Boutique, Hong Kong’ is the first independent event in Hong Kong dedicated to promoting designers’ collection and brands from around the world.

Industry Trends

Changes in retail landscape: In the US and EU, large-scale retailers are undergoing drastic restructuring and consolidation, in particular, the growing prominence of hypermarkets such as Wal-Mart. To strengthen competitiveness, Sears and Kmart have merged to form the third largest retail group in the US.

Growing importance of private labels: Private labels, in essence, have become an increasingly effective marketing tool among garment retailers. In order to differentiate as well as upgrade the image of their products, major retailers have started to put a stronger emphasis on their own labels. According to Cotton Incorporated, private labels accounted for 45% of total US apparel sales in 2003, up from 39% in 2001. In some adult apparel categories, such as skirts, private labels accounted for as high as 76% of the total sales. It is also estimated that 45% of products sold in the EU are sold under private labels. Renowned retailers such as H&M, Marks & Spencer, Orsay, Palmers, Pimkie, Springfield and Kookai have owned their private labels. As consumers desire to have private labels on everyday garments like jeans, accessories and T-shirts, the doors are also open to the supply of these clothing items to private label owners.

Growing interest in China’s domestic market: The rapid expansion of mainland’s economy has attracted great interest of Hong Kong clothing companies to explore its clothing market. A TDC survey on mainland’s garment shoppers indicates that Hong Kong brands are ranked number one by the respondents in the mid-range segment. While international brands are most preferred in the high-end segment, mainland brands dominate the low-end. In addition, the same survey finds out that in the eyes of mainland consumers, Hong Kong companies are very strong in casual wear, as they are generally of good design and quality. In essence, many mainland consumers have developed a stronger awareness of Hong Kong brands through tour to and shopping in Hong Kong. Therefore, Hong Kong’s casual wear has successfully projected a positive image to mainland consumers.

CEPA

On 18 October 2005, the mainland and Hong Kong agreed to further liberalise the mainland market for Hong Kong companies under the third phase of the Mainland and Hong Kong Closer Economic Partnership Arrangement (CEPA III). Along with other products of Hong Kong origin, the mainland agreed to give all products of Hong Kong origin, including clothing items, tariff-free treatment starting from 1 January 2006. According to the stipulated procedures, products which have no existing CEPA rules of origin, will enjoy tariff-free treatment upon applications by local manufacturers and upon the CEPA rule of origins being agreed and met. But non-Hong Kong made clothing products will remain subject to tariff rates of 10-25% when entering the mainland.

The promulgated rules of origin for clothing items to benefit from CEPA’s tariff preference are basically similar to the existing rules governing Hong Kong’s exports of these products. Generally speaking, the principal manufacturing process of cut-and-sewn garment is sewing of parts into garments. If linking and/or stitching is/are required, such process/processes must also be done in Hong Kong. For piece-knitted garment, if it is manufactured from yarn, the principal process is knitting of yarn into knit-to-shape panel.

If the piece-knitted garment is manufactured from knit-to-shape-panels, the principal process is linking of knit-to-shape panels into garment. If stitching is required, it must also be done in Hong Kong.

Trade Measures Affecting Exports of Clothing

According to the ATC, textile quotas were eliminated among WTO members at the first day of 2005. However, resistance to quota removal spread in the US and EU. Particularly in the US, China-specific safeguards on 10 categories of clothing items from China were invoked. Against this background, China reached agreements with the EU and the US in June and November 2005 respectively.

The China-US agreement, effective from January 2006, governs the exports of a total of 21 groups involving 34 categories of Chinese textiles and clothing products to the US during 2006-2008. It allows an annual growth of 10-15% in 2006, 12.5-16% in 2007 and 15-17% in 2008. The China-EU agreement, effective from June 2005, provides for an annual growth of 8-12.5% in 10 categories of Chinese textiles and clothing exports to the EU during 2005-2007. In addition, both EU and US agreed to exercise restraint in invoking China-specific safeguard against Chinese textiles and clothing that are not covered in the agreements.

Product Trends

Formal Dressing: While casual wear accounts for the bulk of clothing sales, a general trend towards stricter corporate dress codes has led to a rising demand for formal dressing, particularly suits. According to a survey by Cotton Incorporated in late 2004/early 2005, 38.5% of respondents believe that people dressed too casually at work. This is a 6.5 percentage point increase over the same year-ago.

Teenager: One of the major driving forces of clothing market appears to be the teenagers in the coming years. The number of teenagers in the US expects to increase from 31.6 million in 2001 to 34.1 million in 2010. A recent survey by Teenage Research Unlimited found that teens are saving money by value shopping. While JCPenney is their favourite department store, Target and Wal-mart are their favourite hypermarkets. In addition, Old Navy is their choices among specialty apparel stores.

Silver Market: Ageing population becomes a common phenomenon in many developed countries in Europe as well as Japan and the US. Elderly people constitute a major market segment called ‘silver market’. Supported by savings, social security benefits and pensions, many elderly people have rather strong spending power. It is estimated that the age group of 65 year and above accounted for about 21% of Japan’s consumption expenditure in 2000. A survey conducted by the Japanese government also shows that people who are 60 years old and above possess almost three times the financial assets of those in the 40-50 age group. In the US, those aged at or above 65 amounted to 18.1 million in 2001, and the number is expected to swell to 26 million in 2015.

Plus-size Market: The plus-size market has been an area of growth for many years, and the trend is expected to continue in the coming future. It is estimated that 65 million women in the US wear size 14 or above. This group represents one-half of the US female population. It is reported that some renowned brands have already responded to the trend by offering merchandise of larger size; these companies include Liz Claiborne, Ralph Lauren and Tommy Hilfiger.

Easy-care Clothes: Clothes made of stain-resistant and wrinkle-free fabrics are well received in the market. It is estimated that about a quarter of apparel is now made of easy-care fabrics, and its popularity is expected to continue in the next few years. While major apparel brands like Dockers and Liz Claiborne have already marketed extensively easy-care clothes, major hypermarkets, like Wal-Mart, also offer more merchandise of such quality.

Source: Hong Kong Trade Development Council

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Why should you use hiking poles is perhaps the first question that may strike in your mind especially when you are a beginner. To get the right answer for this question you need to consider two things i.e. Safety and Comfort. Hiking poles are just balancing sticks which help you maintain good balance that is closely related to your overall safety and comfort. When you use two poles you move as you have four legs which allow you better comfort and safety. Experts say that by using hiking poles you switch to 4×4 mode of driving, using your two legs and two hands.

As far as safety is concerned, a pair of hiking poles helps you prevent frequent fall downs on uncertain tracks, avoiding aches in ankle or knee or even back; and here comfort is pointing towards the convenience in walking such as maintaining right walking posture and pacing using two extra legs.

Although it is personal preference and an individual decision to use hiking poles but they can prove to be very helpful for you during your hiking. You must use hiking poles especially when you are on your first hike. And, I think next time you will yourself carry these sticks with you by seeing their countless benefits.

Thousands of people who have already used (or still using!) hiking poles for years could not be wrong and this is the reason that poles are considered the traditional way to move on uncertain tracks while maintaining good stability. Although, hiking poles have countless benefits but below given are some significant benefits which enforce us to use them every time we go on hiking and trekking:

Safety- Safety is the main reason of using hiking poles. Hiking poles, in reality allow you the extra pair of legs to maintain good stability on the uncertain trails and when crossing fast streams or difficult terrains. Without having hiking poles you may fall down that may end up in injuries and accidents, and if you don’t fall even then ache in knees or ankles is a common mishappening you may face. When you have hiking poles with you, they keep you safe by preventing fall downs, bad steps which may cause of sprained ankle or knee.

Indeed, safety and convenience are the main reasons of using these hiking and trekking poles. Let’s see some other benefits/advantages of using them.

Weight Distribution- Hiking poles or staffs help us to reduce weight on our feet and legs. The modern design of the hiking pole distributes the weight evenly on the whole body instead of legs. According to one estimate poles can reduce 15% of weight from your legs by spreading it on the arms and other parts of body. As they act like your legs so they also bear some of the weight. Especially when you are climbing on a steep hill, the poles bear much weight than in normal walking so the percentage of weight may rise even further.

Pacing- When climbing on a steep hill, you will find your hiking poles more helpful for pacing yourself. I have personally seen their advantages to pace my steps. No doubt, hiking poles can easily speed you up by acquiring your weight and by allowing you to maintain good stability. You can maintain your speed without having so much huff and puff (needless to say more sweat!). And finally you will find that you have won over the trail without so much effort that really hurts. Certainly you will not feel pain in your back because poles allow you to walk in your natural position.

Comfort- Hiking with poles feels comfortable because you can walk in your natural posture while climbing on a hill or coming down. Your hands also remain in comfortable position; another better thing is that your hands remain above the heart which is also comfortable and beneficial as it improves the blood circulation that ensure less stressed body after the hiking. Many research studies and findings have clearly shown their cardiovascular, orthopaedic and other health benefits, as a result they advocate that not only circulation is improved but heart rate is also said to be reduced. A landmark study in this regard was published by Dr. G. Neureuther in 1981. Therefore, almost every seasoned and experienced hiker or trekker actually uses them and advises others to use them.

At last but not least using hiking poles for trail riding is not a wrong decision at all as they have countless benefits and uses, but that doesn’t mean that they don’t have any disadvantages. Experts believe that using poles may increase your total energy expenditure as your hands are no longer hands but will become two extra legs when you use them. Basically, your arms are not designed to prop up your body, nor to distribute weight, but to do certain other things that are expected to use your hands such as to open up the map, carry your drinks, eat a snack, wipe off your sweat, to grab branches of a tree to pull yourself ahead, to take a photograph, or occasionally to carry the hand of your partner. Undoubtedly, these things are not possible or comfortable when you have hiking poles in your hands and it will become relatively clumsy, time consuming, and sometimes even frustrating to carry them.

Well these were certain limitations of using hiking poles, but only an experienced hiker knows that these limitations in themselves are very limited. Of course these can be easily overcome as you grow and matured with them. However, most of the time it is generally seen that many people don’t actually know how to use them correctly and how to carry them properly. When they buy these hiking poles, they go for most stylish, fashionable and feature filled poles, but failed to recognize how to use them properly to reap their true benefits. For example, they buy adjustable hiking poles with compass fitted and with a camera mount, but don’t even know how to adjust them to a right length. As a result the majority of the people get little or no benefit from them except adding few extra pound of weight in their backpack to put more weight on their back.

But in actual sense, you must educate and familiarize yourself with your hiking poles and right techniques to use them. Then you will find that it only adds few extra pounds of weight to your packing but helps you in many ways. Actually pole less hiking is great for the slack packers who walks very short and come back their home in sunlight. But the hikers those who walk very long on the trails in day light as well in the night must use hiking poles. They are perhaps your best companions while climbing or walking on relatively difficult, snowy or muddy terrains. Specially when walking in after hours you should use poles to discover holes, stones and bushes in the absence of light.

I sincerely believe, by now, you may have understood yourself that why should we use hiking poles.

All the best!!

Mats Lundkvist
Trek Lightly!
http://www.hikinghelp.com/blog/

Africa has been marked by a dearth of books, especially picture story books for younger children reflecting an African environment both in textual context and illustration. Problems militating against a rapid growth in writing and publishing for children in Africa include the following:

(1) The bulk of reading matters available to the African child are textbooks rather than books for pleasure and enjoyment.

(2) Most children’s books are still imported. Such imported works are mostly insensitive to local culture, and unreflective of the social realities of the African child and his aspirations.

(3) Not enough African published children’s books are available.

(4) If they are available the illustrations in them are either

(a) of poor quality

(b) not in full colour

(c) Do not have beautiful dust jackets.

(5) And if they are in full colour, and of good quality, they are either much too expensive or for an elitist few and well beyond the reach of most African children, especially those in the rural areas.

(6) Most serious African authors do not bother to write for children since it is not accorded the same status as writing for adults.

Africa has very little concern for written literature. Even Nigeria which is rich in award-winning authors is marked by neglect of her authors. Writers are seldom as honoured.as footballers are. Hardly any foundations exist to boost the creativity of African writers. Prizes for literature are also in short supply. Book Development Councils seem to be either non-existent or collapsing except in Ghana. In Sierra Leone and the Gambia its absence is still being bemoaned. Whereas in Nigeria where one was once set up to develop indigenous book publishing, it hardly made any impact until it was swallowed up by the Nigerian Educational Research and Development Council. In Africa generally adults seldom read children’s books – not even parents. Compared to the over 2,000 titles published every year for children in Britain, the output in Nigeria is hardly up to 60.

In spite of the over 100 publishers in Nigeria the situation remains bleak for children’s literature. This is due mainly to their textbook orientation which makes them lazily rely on a captive school market. It has been proven that if only African children had access to more books they would read outside the classroom. An illustration of this fact could be seen from the 1985 Ife Book Fair where the Children’s Literature Association of Nigeria (CLAN) held a special exhibition of books

Visitors to that stand were fascinated by the colourful poster illustrations of folktales decorating the wall, the top and back of shelves. Some even wanted to buy the poster-sized illustrations made by a very gifted woman artist from the Nigerian television authority. The festive air given to the stand by the balloons decorating it along with the colourful posters attracted many children. There was the astonishing sight of three children of varying ages reading one picture book at the same time, visibly very fascinated by this picture book entitled No Bread for Eze by Ifeoma Okoye and published by Fourth Dimension in Enugu. It was one of those picture books where both story and illustrations were ideally integrated. It was about a young boy Eze who loved bread and could not eat enough of it. He wanted bread all the time. So his exasperated parents made him eat nothing but bread. Eze was at first very happy. Nobody was pressurizing him to eat nourishing food. But he soon grew tired of eating bread all the time and pleaded with his parents to give him other types of food. But they would not relent. So Eze became tired of bread and stopped eating. He grew hungry and weak and could not even play football with his friends. In the end his parents relented and Eze began to enjoy a balanced diet, having learnt that boys shall not live by bread alone. This emphasizes the importance of illustrations in children’s books, for those children were fascinated not only by the story of Eze but also by the imaginative and sometimes humorously drawn pictures. If children are to acquire the reading habit, they must be given attractive books which also mean well-illustrated books. Even a two-year old baby can enjoy looking at a picture book. Picture books could indeed be expensive to some extent if one insists on printing in four colours which is ideal as could be seen in the lavishly illustrated folktale The Drum specially written for children by Chinua Achebe. But even line and wash drawings could be so well drawn that they too could be captivating.

Half-tone illustrations as in Adagbonyin’s The Singing Ashes (1981) can also be effective due to the masterly shading of the artist. Even one-colour children’s books could infectiously hold young readers as does Just in Case (1983) By Sandra Slater, illustrated by A.L. Satti.

Other good picture books include the colourful Amina the Milkmaid (1988) by Fatima Pam illustrated by K. Ofori Pam, a Ghanaian, The First Coin (1989) by Mabel Segun illustrated by the same artist and How the Leopard Got His Claws (1982) by Chinua Achebe and John Iroaganachi. This has two illustrated versions, the one in full colour being by Adrienne Kennaway.

Although Nigeria has a few good illustrators, most of the good illustrations there have been done by expatriates. It appears that many Nigerian illustrators cannot draw children’s faces and have problems with interpreting texts. In order to remedy these defects, CLAN has run two illustrators’ training workshops with UNESCO funding and published a book on Illustrating For Children (1988) edited by Mabel Segun.

But this problem can only be solved permanently by integrating text and illustrations, a feat best accomplished by an author illustrator The cost of publishing in full-colour could even be reduced through co-publishing with, a number of publishers working together to increase print runs and reduce the unit cost of books. Sometimes a book is published with texts in different languages using the same colour illustrations. In Nairobi, five publishers across Africa including Nigeria’s Daystar Press came together in 1983 under the auspices of the World Association for Christian Community (WACC) and co-published a number of children’s books in full colour under the imprint DUCCA.

The dearth of good children’s authors is also militating against the publishing of children’s literature in Africa. For, writing for children, is much more difficult than writing for adults, for not many adults can either enter into the child’s world and interact with him with understanding and lack of condescension whilst adapting the contents and language of her writing to the child’s age, experience and background… A good writer for children must understand a child’s psychology for the story not to ring false. Good children’s literature arouses a child’s imagination and extends his horizon giving him a knowledge of the past in relation to the present and imbuing him ideals and values necessary for national development. Work ethics. selflessness, loving relationships, acceptance of responsibility are amongst the values which can be so taught, not in a didactic, off-putting manner but with subtlety so that children can be mobilized towards national and international development. Good children’s literature develops a child’s creativity and inventiveness without which a people cannot hope to move into the technological age.

Good literature can also give a child personal identity in a continent which has been subjected to cultural imperialism through mass importation of foreign literature. Achebe does this through his well-written folktales such as The Flute, The Drum and the earlier How the Leopard Got His Claws co-authored with John Iroaganachi and published in 1972 by Nwamife Publishers. The latter was one of the first children’s picture story books published in Nigeria and remains one of the best and most successful ones, with an East African Publishing House. Chinua Achebe is quoted as saying it.. ‘Is one of the best things I have ever done.’ Mabel Segun does this through character-building books such as Olu and the Broken Statue (1985).

In neighbouring Ghana many other problems including the country’s balance of payments difficulties which cause constant short supplies of essential raw materials and

spare parts to repair defective printing equipments. Amongst The Ghana Publishing Corporations’ substantial number of children’s books published, one of the earliest and most attractive was Mesheck Asare’s picture story book, Tawia Goes to Sea published in 1970. This was probably the first African-published children’s book to gain world-wide recognition and it was also the first book from an African publisher to be translated into Japanese. Better still was the welcome news that a Ghanaian children’s book was the winner of the 1982 Noma Award. This $3,000 prize went to Mesheck Asare, for his engaging picture story book The Brassman’s Secret published by Educational Press and Manufacturers United of Kumasi in 1981.The jury in selecting it were impressed by its’ exciting and unusual children’s story, beautifully and imaginatively illustrated by the author, himself an artist, to bring out important aspects of his Asante culture. They also thought it remarkable that a book of such high quality was produced under such difficult conditions then prevalent in Ghana. Asare has like Achebe been rehabilitating the African child’s mind through literature designed to reveal to him his cultural heritage through all these fantasies as well as the adventure book Chipo and the Bird on the Hill and his more recent Sosu’s Call

Another G.P.C. item Mercy Owusu-Nimoh’s The Walking Calabash published in 1977 was singled out for ‘Honourable mention’ in the first Noma Award for Publishing in Africa competition

Inspite of its many problems Ghana manages to maintain a lively and enterprising local book industry. Firms such as Aframs Publications, Adwinsa Publishers and the Wielerville Publishing House are among those whose list includes occasional children’s books.

In East Africa, the bulk of the children’s book publishing output is from Kenya. The East African Publishing House in Nairobi in particular, has an extensive list of picture-story books illustrated in full colours, as well as readers, and traditional stories and folklore. Especially appealing is their series called ‘Lioncubs.’ Charity Waciuma, Pamela Kola, Asenath Odaga and Cynthia Hunter are amongst the most prolific authors in the EAPH list. Another prolific children’s writer is Barbara Kimenye who publishes with the East African branch of Oxford University Press, some titles one of which is Martha the Millipede recounting the story of Martha who fed up with getting sore feet decided it was about time to get herself some shoes.

The Kenyan Literature Bureau taking over from the East African Literature Bureau has produced a few children’s books among which is Ray Prather’s A is for Africa A Colouring Book for Africa which contains forty full-page drawings depicting the various people of Africa, accompanied by small maps showing their geographical locations.

Foremost Kenyan writer, Ngugi Wa’Thiongo has joined his Nigerian counterpart, Achebe, in writing and publishing his first children’s book but unlike Achebe in his native Gikuyu language but later translating it as The Great Hero and the Flying Bus.

In Southern Africa, Zimbabwe Publishing House have already built up a most impressive collection. A government supported private commercial undertaking, it publishes books on education, politics, literature and creative writing, Zimbabwean history but with books for children featuring prominently. It sponsored a splendid magazine for children ANTS started by a panel of Zimbabwean children but which I have learnt with much regret has stopped publishing more than 15 years now.

Other publishers catering for children here are Mamba Press and the Zimbabwe Literature Bureau, the latter having a wide range of materials in Shona and Ndebele comprising novels, poetry, short story booklets, children’s comics and material for literacy development.

In Malawi another firm actively developing children’s books in the indigenous languages publishes the popular publications of Limbe.

In Lesotho the church-sponsored Mazenod Book Centre similarly has a substantial list of books for children in African Languages,

In Zambia and in Tanzania some children’s material is coming from the National Educational Company of Zambia and the Tanzania Publishing House.

In South Africa initially the small local market did not make it feasible to publish local children’s books in English. English children’s books written with a South African background or by a South African were usually published in England. Jock of the Bushveld (1907) written by Sir Percy FitzPatrick, is generally regarded as the first English South African children’s book. .This was published in South Africa during the second half of the twentieth century. Only during the 1970s did local publishers realize the need for indigenous children’s books in English and start exploiting the market. This change was brought about single handedly by the writer Marguerite Poland with her Mantis and the Moon which was published in 1979. The rise in price of imported children’s books made the publication of indigenous material more competitive. The political changes during the 1980s then brought improvement of the quality of education of African children and the decision that they could receive tuition in English. This created a large potential market for English children’s books in which some publishers specialize. At the end of the 1980s English children’s books were prominent in dealing with the political and socio-economic conditions in the country. The English children’s book was more explicit with regard to criticism of apartheid. with authors like Lesley Beake, Dianne Case and Lawrence Bransby taking the lead.

As a result of the small local market, few original books with full colour illustrations are published. Collaboration with overseas publishers and the simultaneous publication in various indigenous languages is often the only way to make a publication viable. Also, publishers of children’s books concentrate on the publishing series, beginner and second language readers.

The change in government in the country and the elevation of the African languages to official status, one should have expected would have led to the development of children’s literature in the African languages, but for several reasons this has not yet occurred. The rise of African consciousness and nationalism in the battle against apartheid has rather led to the identification of English as the language for education and freedom. For many African children prefer to read in English, and many African authors prefer to write in this language. Also only a small minority amongst African children read for recreation. Some publishers nevertheless try to publish children’s books of a high quality in African languages, but due to a shortage of indigenous writers most books are translations from English or Afrikaans.

This suggests the problem of language as another factor hindering the rapid development of children’s literature in Africa. The language problem posed by writers being forced to write in foreign languages which they have not really mastered raises the issue of writers being trained to write in their indigenous languages. But then this creates yet another problem as some of the authors of books written in African languages cannot distinguish between concepts for adults and concepts outside the experience of children. Similarly they use an off-putting adult language.

There is also an imbalanced attention to the various ages of childhood. For far more books are being written for the middle-aged (8-12) while very young children remain largely neglected. Very few books for adolescents have been written. One is Angi Ossai’s Tolulope (1979). Another is Joined by Love by Joy Ikede. The Kenyan Asenath Odaga’s work Jande’s Ambition is about choice of career which should be a prime concern at that age. Macmillan’s Pacesetter Series also appeals to young adults but their works are said to be of varying quality, featuring crime, espionage and love tangles.

There is in addition the chronic absence of children’s magazines in most parts of Africa. In Sierra Leone the attempt by The Sierra Leone Writers and Illustrators to establish one did not survive its second issue. But the invaluable role they could play in inculcating the reading habit in the child because of their wide variety of subjects, the form of presentation and the fact that children love to read what their peers have written and thus start having similar creative impulses is recognized.

Most parts of Africa are not book-friendly for there are few if any bookshops where the African child can buy books. Neither is his access to libraries especially so in rural areas easy. School libraries are a phenomenon of a distant past. Where public libraries are still available and functioning their children’s sections are poorly housed, poorly furnished, poorly ventilated, poorly equipped, poorly staffed and poorly sited. There is therefore an obvious need for thorough overhauling of library services in Africa. And efforts should be made to make it an essential public service from the central on to local government levels so as to give every community the opportunity of accessing and growing on books. Similarly every school should have a library that is well stocked and well-equipped.

The distribution of books is another area of difficulties. For this is usually left to private enterprise although some governments purchase textbooks in bulk to distribute to schools. Wholesale bookselling is best handled by private entrepreneurs trained in the discipline. But the main problem hindering this is that the book distributors tend to restrict themselves to using distribution methods more suited to countries with a high level of literacy where the wider citizenry is already converted to books. In Africa, publishers and book distributors cannot afford to wait for buyers to come to them. They must rather take their products to the people wherever they are. In Tanzania, therefore, enterprising publishers take books to the local markets. There shoppers mingle with books and enjoy lively discussions with the publishers on all aspects of books. The huge sales at these exhibitions have proved the usefulness of such innovative activities. This kind of promotion will no doubt create in adults an awareness of the need for literature.

Efforts made to promote and sell books in the West could be extended with adaptations, if necessary, to intra-African book distribution so that print runs will be longer for the prohibitive costs of books to be brought down. Why cannot children in Nairobi, for instance, read literature published by an indigenous publisher in Nigeria? Much is lost through the compartmentalization of African children’s literature. In 1976 an attempt to sell African books from all parts of the continent at the Second Pan African Trade Fair in Algiers collapsed when 4,000 such books had to be brought back because the Algerian government’s imposition of a 120% tax on the books had made them too expensive. Such tariffs need to be removed with communication and transport systems improved to facilitate trans-African movement of books.

The situation however seems poised for major changes with the intervention of a series of bodies and institutions thus complementing the efforts of others such as UNESCO that had been working assiduously in the field. There is a wide network of organizations geared towards supporting the growth of publishing in Africa. One of them is APNET which network exists to help strengthen book publishing by Africans in Africa. APNET has been working closely with the Association for the Development of Education in Africa (ADEA) and has been supported by Bellagio. The Bellagio Group of donors has been exploring ways of improving support for a number of cultural industries, which it is hoped will eventually include African books for African children as there is now recognition among policy makers that culture of which books are an integral part is much of a key to development.

Book Fairs in Africa have been fastly becoming established institutions with a concerted series of initiatives to redressing the otherwise parlous state of books in Africa. The Pan African Children’s Book Fair (PACBF) started in Nairobi, Kenya in 1991 through the initiative of the Foundation for the Promotion of Children’s Science Publications in Africa (GHISCI). The fair has been trying to stimulate a learning environment that captures and nurtures the African child’s inherent qualities of imagination, curiosity and creativity. It has created a dynamic atmosphere to enhance the preciousness of books in the learning life of the child. Through a variety of activities such as art, toys, fun with science, debates, quizzes, creative writing, story-telling, and reading aloud, Kenyan children have come to love and comfortably identify with this event with increasing numbers thronging it every year. In 1994 a children’s library introduced within the fair further whet the children’s appetite by enabling children who could not buy books to have the opportunity to read a couple of books at the fair. Since 1994 the Reading Tent has been a major attraction to all children visiting the fair. This has resulted in other African book fairs widely emulating this innovation. Exhibitors also have been steadily improving their marketing skills thus reaching out to the children in more proactive ways, engaging them into books with new titles introduced. The 1998 PACBK had a spectacular advance with each stand becoming a mini library. Yet another innovation – A Children’s Home Library Campaign – was launched with children responding with tremendous enthusiasm, buying books and promising to start their own home libraries.

The Zimbabwe International Book Fair has been another important stimulant for the development of the book industry in Africa.The1998 fair was of especial significance because its theme and that of the accompanying Indaba was ‘BOOKS AND CHILDREN’

At the sessions of the inaugural Indaba it was emphasized that up to the 1990′s book production for children has been weak if not non-existent in some countries. But since 1987 spectacular growth in children’s publishing, in both European and African languages have been reported. In Kenya, Uganda and Nigeria production has notably increased in the last ten to twenty years. Print runs have also increased significantly averaging 3,000 to 5,000 copies per title with possibilities of frequent reprinting.

This progress has been attributed to the following:

1. The creativity of African publishers enabling them to produce well-made children’s books in terms of content, production quality and price.

2. Continuing increases in state purchases of books for schools and libraries.

3. Appreciable support being provided to publishing and book acquisitions by development agencies, international organizations and N.GO’S.

4. Noticeable increases in sales resulting from efforts publishers are making to promote their books nationally and internationally.

5. Co-operation between publishers and distributors enabling the development of export sales.

But in spite of this difficulties still remain or have been created in the following areas:

1 Wide differences between countries. The situation in South Africa, Nigeria, Zimbabwe, Kenya and Tanzania is very much better than in other countries in their regions. In francophone West Africa, Ivory Coast, Senegal, Mali and Togo stand out clearly.

2 Difficulties in finding good authors and illustrators still persist.

3 Readership is not sufficiently developed, given the level of illiteracy and the lack of a reading culture or habit.

4 Even where a readership exists, its purchasing power is limited. For books is not as high a basic priority as basic needs.

5 The library network is not developed, especially in the rural areas.

6 The distribution network is not developed.

7 The intense political situation in Zimbabwe has negatively affected the most favorable climate created there for the growth of books not only there but the whole of Africa and has robbed The Zimbabwe International Book Fair of its international flavour.

Arthur Edgar E. Smith was born, grew up and was schooled in Freetown, Sierra Leone.. He has taught English since 1977 at Prince of Wales School and, Milton Margai College of Education. He is now at Fourah Bay Collegewhere he has been lecturing English, Literature, as well as Creative Writing for the past seven years rising to the rank of Senior Lecturer.

Mr Smith is widely published both locally as well as internationally with his writings appearing in local newspapers as well as in West Africa Magazine, Index on Censorship,Focus on Library and Information Work amongst others .

He was one of 17 international visitors who participated in a seminar on contemporary American Literature sponsored by the U.S.State Department from June to August 2006. His growing thoughts and reflections on this trip which took him to various US sights and sounds inLouisville,, San Francisco, Cincinnatti and Washington D.C. could be read at http://www.lisnews.org

Celebrities influence our lives to a great extent. Their lifestyle, dressing style, eating habits and everything about them fascinates people a lot. Celebrities enjoy the fame that other successful people in other fields do not enjoy. They wear designer clothes, drive expensive cars and live in homes which are no less than palaces. In simple words one can say that celebrities live in a lavish style which normal people can only think in their dreams. Money earned by celebrities is just incomparable to the earnings of a person doing some job in a company. One can say that celebrities will be celebrities only and they can never ever understand that life is so much difficult for rest of the people on this earth.

When you are rich and famous, it is never too late to start a family. Celebrity babies are born lucky. They inherit all fame and name from their celebrity parents. Celebrity babies are born celebrities. They need not do anything and still they will get everything. This is biggest advantage of being a celebrities child. The day celebrity babies are born they will find places in newspapers and magazines. Whether it is their birth or their first day in school, all magazines will be talking about celebrity babies only. It is very true that not just celebrities are excited about their new born babies but their fans and other people as well.

Just like celebrities keep themselves stylish and update, same is the thing with their children. They want their kids to be known for every small thing they do. This is the reason why they keep their children names so unique. You will never find celebrity babies with general names. Like everything else their names are also extraordinary. For instance Chris martin and Gwyneth Paltrow has named their first child “apple”. It may sound quite weird to people at first but when you get to know that apple is a celebrity child everything seems fine then. This is the magic of celebrities I guess. Whatever they do people find it impressing and unique.

Celebrities are the ones who set trends and bring new things into the market. A person will readily buy something if some celebrity has used it earlier. This is the mentality of people from different countries and it can not be changed. People will love to follow the trends being set by celebrities. Now not only celebrities set trends but celebrity babies also give their contribution in setting trends for babies in rest of the world. Usually celebrities used to promote different brands of apparels and jewelry in order to increase the users of that brand. But now days they are even promoting things related to babies either along with their kids or when they are expecting. People want to buy those brands which celebrities use for their kids. It is just like celebrities letting people know what they use in their real lives.

But everything is not that amazing as much it appears to be. Celebrity babies enjoy many luxuries but they lack something which other kids have. They lack their privacy. Whatever they do it will become the headline of the next day newspaper. They cannot do anything with their own choice. They need to keep in mind what people will think of them while doing anything. Also it has been seen that celebrity babies have loads of pressure from their celebrity parents right from the moment they are born. You might think that being a celebrity kid is the biggest gift that nature could have gifted you but give it a thought once again.

It is very true that celebrity babies have amazing start in life but as they grow older things do not stay that amazing. Enjoy your life to the fullest and remember that no parents are less than celebrities.

In my experience, autocross can be a very fun and exciting sport. I have participated in several events in my local area. I found the hobby to be very addictive as well.

Out of all my other hobbies, I think this one is the best “bang for the buck” as far as thrills go with your car. Everybody can participate. Every car (some clubs have exceptions to this though like no SUV’s, no Trucks) can race. The nice thing about this kind of race is that you are competing against others in your class usually defined by the SCCA, however, you are on the course alone so there is minimal chance of hitting other cars.

The hardest part about autocross (aside from learning how to race) in my opinion is finding the right car. Sure, you can use a daily driver, but that is not recommended if you are going to participate in several events a year. Autocross can create wear on the tires and other components very quickly and can get expensive very fast. I would recommend to get a vehicle that you can use for autocross. This can be a “trailer car” or a car that you can still drive on the road, but use only for this hobby.

There are 4 key components to consider when selecting a car for autocross:

1) What type of car to get

2) The Price of the car

3) The overall condition of the vehicle (if used)

4) Aftermarket upgrades/modifications

WHAT TYPE OF CAR TO GET FOR AUTOCROSS:

For autocross racing, some people would assume that the car has to be very powerful, small, 2 doors and modified. This is not entirely accurate. While that type of car would be nice, it is not required to be competitive in autocross.

Remember that most autocross events and clubs have the cars grouped in to some sort of class. The club I participate with follow the SCCA Class guidelines. The classes help group the cars so the same “level” of vehicles can remain competitive within each class.

This is done to avoid the “biggest and fastest is best” state of thought. It would be unfair to put a heavily modified Porsche GT3 up against a stock Ford Focus. This is why they do that.

So, to pick the right car for autocross, you would probably want a coupe or convertible FIRST if possible. Sedans can work well too, but some sedans are not geared for modifications, although, the sport sedans of today are really starting to take over.

Manual transmission would be recommended, however, if you have an automatic that is OK too. You may want to consider trading it for a manual in the future to remain competitive. Again, there are still “sport shift” type automatics out there that are getting better and better each day.

Ideally, you would also want a rear-wheel drive car for autocross. RWD cars typically provide better control and handling in most cases. I know some enthusiasts out there will disagree with me, but that’s OK. On the other hand, I have used several front-wheel drive cars that run with the best of them.

PRICE:

The price of buying a car for autocross is always the factor for me. I, like many others, cannot afford an expensive vehicle for autocross. There are, however, those that can afford it and price is still something for them to consider.

The $0-$5000 range:

This is the range most of us beginners want to start. Of course, free is GOOD, but consider the 3rd component (overall condition) when this option comes to mind. Several cars that can perform well and have a lot of upgradable options are the following:

1989-1997 Mazda Miata – Very nice power to weight ratio. It is VERY popular at autocross. 1979-1991 Mazda RX7 – Fast small car, handles well. Many upgrades available. 1989-1998 Nissan 240sx – Several aftermarket upgrades, handles very well. 1990-1999 BMW 3 Series – Very versatile car. You can find very nice models in this range now. 1988-2000 Honda Civic/CRX – I have seen several models compete well in autocross. 1984-1999 Toyota MR2 – Low center of gravity, great performance, mid engine. 1990-1999 Mitsubishi Eclipse/Eagle Talon – Many upgrades, some models Turbo AWD. 2000-2007 Ford Focus – Very competitive cars. SVT models available in price range. 1997-2003 VW Golf – Hatchbacks always like autocross. VR6 models available in range. 1990-1999 Acura Integra – Like the Civic, very competitive with many upgrades out there.

There may be a few more cars that I missed that fall under this price range. The method I use to hunt for cars can vary depending on the type I am looking for. I will use local classified ads, Craigslist. I will also use the bigger car searches and expand my general “hunting” area. I have successfully found great cars using VEHIX, AutoTrader as well as Government Auction Sites.

But what about the autocross cars above the $5000 range? Well, I am glad you are think that because I am about to list them below.

If you have some money to work with and want to get something newer, you can consider the following cars:

The $5,001-$20,000 range:

This range can include newer cars as well as pre-owned cars that are no more than a few years old. Remember, cars usually depreciate very fast, so as the years go by, some of the newer cars can be within reach for less money and are great for autocross. The cars below come to mind in this range:

1998-Current Mazda MX-5 – Still same basic car, but more power as they got newer. 2003-Current VW Golf – Even more modified than the previous versions, compete well. 1992-1997 Mazda RX7 – 3rd Gen is twin-turbo and can compete in autocross. 1992-2006 BMW M3 – M3′s are designed for racing. Some newer models will fall in this range. 1998-2003 BMW M5 – M5′s are very powerful and compete in their class well. 1994-Current Ford Mustang/Cobra – Very versatile car. Competes well in class. 1994-2002 Camaro/Firebird – Competes well in class. Many autocross upgrades. 2007-Current Mazda Mazdaspeed3 – Turbo, hatchback, competes well in autocross. 2003-2008 Nissan 350z – Great autocross car, very popular on the track. Special Autocross Kit cars such as the V6 Stalker fall in this range as well.

Now, this price range can vary in vehicles. A lot of these cars are still new and may require loans to purchase them.

The $20,001 spectrum will consist of some of the current-day models as well as the obvious “super cars” we all respect such as the Corvette, Viper, Porsche, Ferrari, Lotus and others. I will not include a list for those because if you are buying one of those for an autocross car, you did your research.

OVERALL CONDITION OF THE VEHICLE (USED):

When buying a second car for autocross, treat it like when you are buying your daily driver car. You want the car to be relatively free of major problems. Autocross racing can put stress on the car’s frame, the suspension, the brakes, the tire and the overall body of the car.

You want to be sure that the car has not been in any major accidents. Frame repair or frame damage can be very dangerous mixture when you autocross. That is the MOST important thing to check for when buying a car for autocross. I have experienced and used the service by Experian called AutoCheck. They offer an unlimited number of VIN checks for one of their service options and the price is way better than the other services out there. I have used it when shopping and comes in very handy when you are checking the history of a vehicle.

The next important item to check on the car is major component problems such as smoke coming out of the back of the exhaust, major oil leaks (small leaks are expected on most used cars) slight/major overheating of the engine. Autocross is outside and you push the car to the limit. You want the major components to be in the best shape they can be. The mentioned problems can leave you stranded at the track if you do not look out for them.

I usually have some expectation to do minor repair or preventive repairs on my vehicles when I am buying to autocross them. As I stated above, small oil/fluid leaks are “OK” and can usually be fixed very easily. Small leaks tell us that the car is just used and may not be suffering from the leak as a result. Large/major leaks tell us the car may have been neglected by the previous owner and may carry residual problems unseen at the moment. When looking at a car, start it up, drive it around with the A/C engaged (even if it doesn’t work). When you are finished with the test drive, leave it idling while you walk around the car continuing to inspect it. If the car has an overheating problem, often this is the time it will show. This tip has helped me avoid several beautiful autocross cars that had an overheating problem.

Belts and hoses are my most frequent “preventive” repair I do, even if they are not a problem. It is always best to know when an important component has been replaced rather than to “guess” and trust the previous owner. Water pumps, too, fall in this category sometimes.

One thing people always check when buying a used car are the tires. Yes, this is important for an autocross car, but not to see how “good” the tires are, but to see if the car needs an alignment. Autocross is about handling and you need to be sure the car’s stock “handling” ability is where it should be.

Why not worry about the tires? Well, tires should be one thing to consider buying for your autocross car to begin with, so the existing tires should be removed anyway. Tires are probably the most bought wear item an autocross member will buy. A lot of autocross racers will bring a set of tires for racing, one for driving home (those who do not use a trailer) and some will even bring spares for the racing tires. This is so common that Tire Rack offers tires just for autocross. I have used them and they are the best place to get tires for this.

AFTERMARKET MODIFICATIONS FOR AUTOCROSS:

If you ever look into the aftermarket world of the auto industry, you know that there are literally thousands of places to look and buy. I will list a few spots that most people do not think to look, but surprisingly have things for the autocross fans.

First and foremost, autocross cars do NOT always need major upgrades to be competitive. A driver can use a stock vehicle and compete against fellow stock vehicles and remain competitive. Once you start to modify or upgrade heavily, you may start to move into different classes and compete with other cars that are equally modified. Keep that in mind when you want to change something.

Usually, I say modify the easy things first: Intake, exhaust and general tune ups. Most autocross drivers do not go far from that. These should be the first things you try to upgrade while you participate in autocross to get the most performance out of your vehicle.

If you decide to go further to be more competitive, my next recommendation would be suspension and body roll modifications. Please remember, certain upgrades in this area may change your class. Be sure to check your club or groups rules with these modifications.

Usually, the fastest upgrade to an autocross car would be front and rear strut tower bars/braces. They are usually inexpensive to buy and easy to install. They are also very modular meaning that when you buy these, they will work with other suspension components in place (usually). This modification helps stiffen the car’s suspension and frame and helps with cornering.

The next modification recommendation would then be the front and rear sway bars and links. These parts also help the body roll while cornering and handling and can sometimes be modular to the suspension system as a whole.

The final suspension upgrade is usually the most expensive: The struts (shocks/springs). This upgrade usually works well with the above items, but ads more stiffness, more response to the handling and sometimes lower the car overall for a lower center of gravity.

Once you have modified the entire suspension, my next recommendation would be to upgrade the brakes (at least the pads). This will help your stopping ability for those moments where a tap of the brake is needed during a lap. Please keep in mind that high performance brake pads usually wear much quicker than OEM.

One of the last things I recommend to upgrade is the tires. Now, I’m not saying that you should not FIRST buy new tires when you autocross, but I am saying not to UPGRADE them to an autocross/race tire just yet. Most autocross enthusiasts will tell you to get used to the stock/regular tires on your car first.

Once you get used to stock type tires, modifying them to a race tire or softer tire will actually improve your lap times (that’s the theory anyway).

One last note. I recommend replacing the fluids in your car with as many synthetics as you can. Synthetic fluids have higher heat resistance and can take the intense moments you will be putting on the car during the autocross laps.

Some of the places I have bought aftermarket modifications and upgrades are from the following: Tires- Tire Rack, General maintenance items/Oil/Filters/Performance, MyAutocross Store, Auto Warehouse

Model and make specific forums are also a great place to find parts for your specific car. Usually people on those forums are experts with that model and are constantly modifying it and selling the used items.

Now that I have provided this information, I hope it is useful to at least one person out there interested in autocross racing. I know when I started I had to learn my lessons the hard way and ended up buying cars that either were no good or were not “for” autocross. Please keep in mind that these opinions are based on my experience and knowledge. I am open to changing or adding items I may have missed. Please comment if you’d like.

MyAutocross.com is the enthusiast’s site for Autocross racing. Visit today http://www.myautocross.com

The role that the educational system should play in the live of people is to educate them to be conscious, critically thinking individuals who do not passively accept knowledge but question the knowledge that is being taught to them. Education should be taught to give students the skills and intelligence they need to understand the world and how the world works in order to survive in it. However, the American educational system has been known to produce students whom are woefully ignorant about the world and different cultures. One of the reasons is because the educational system in its current state does not leave much room for critical thinking but trains individuals to be docile, worker bees in a global economy that keeps the status quo wealthy and “others” barely making it. The problem becomes evident if we look at the varied curriculums and subjects that are being taught. There is a lack of emphasis on academic learning, and the only thing that matters is high stakes testing. The schools in this country have become swamped with fuzzy curriculums that assume that through constant testing, students will be prepared for life in a new global society . . . whatever that is.

I recently had a conversation with a co-worker and we were discussing how African-Americans were treated forty years ago and I was amazed by her naivety about the subject, considering the fact that she was a college graduate and an African-American. From the moment I entered college, I was eager to explore the history of African and African-American history from a view point that did not make them seem sub-human and college affords students that opportunity. I could not help but wonder what type of history and sociological classes she had taken; from her conversation, none. But the sad truth is that when most people make the decision to attend college, it is for the purpose of reaping economic rewards, not for expanding one’s consciousness.

In order for the educational system in this country to produce students who are not clueless about its history and the world surrounding them, it should be restructured in several ways. Parental involvement should be mandatory, just as school attendance for students is mandatory for graduation. Lack of parent involvement is an enormous contributing factor to the current failing educational system. Parents need to instill in their children just how detrimental a lack of education is to their future. Teachers are wonderful people who can take students from the top of Mount Olympus to the cold and desolation of Antarctica but they are there to teach, not parent. Many teachers spend a great deal of their class time disciplining children and playing babysitter, two things that are not a part of their job duties. Teachers need involvement from parents in order for the educational system to work and education begins at home.

Funding for the educational system should also be restructured. Public schools are traditionally funded by property taxes which results in a very unequal distribution of educational opportunity. Communities that are wealthy have more funding for their local schools than those who do not. This situation directly affects the quality of education that children in urban and poor rural areas receive. The No Child Left Behind Act will only make it worse because of the required testing and public reporting of results. When parents are buying a new house, they want to live in a school district that has strong test scores. This drives up the property values in those areas, meaning that only affluent families can afford to live in the top performing school districts. This means more property taxes to those areas, while the lower performing schools lose their funding if they do not meet federal standards. There should be a fair tax system for education that is not based on property taxes of homeowners. Government funding, for the most part, is distributed to the various schools by state and local governments and there is huge disparities in this funding based on race. According the text American Education by Joel Spring, there is a gap of more than $1,000 per student nation wide based on race, with large states like New York, Illinois, and Pennsylvania, who lead the nation in their unwillingness to fairly fund education (Spring, pg. 77). Children should not suffer because of their economic background or ethnicity and public education should make no distinction between rich and poor, or black and white. Every child attending a public school should be granted an equal education. Equal funding would grant teachers the proper resources to better educate students. School choice and the privatization of the public school system would not be a factor because under my plan, the educational system in America would be fully and equally funded by the federal government and closely monitored. With the influx of money pouring into the educational system from the government, schools would change dramatically for the better because that is the biggest issue in most public schools: lack of money.

The educational system’s curriculum would be changed in order to fit in with the nation’s melting pot of different cultures and ethnicities. From elementary to high school, students are bombarded with facts and figures about wealthy, white men as if women and other minorities do not exist or contribute anything worthy to the history of America. No wonder so many students blank out historical facts: they do not care these fact because they cannot relate to the actors in the story. Student should be required to take courses that have will give them a more in depth understanding of the world surrounding them, courses that will discuss the history of marginalized and oppressed individuals in this country and around the world. They should be required to read books that make them think, not just process information for the next test. If more students understood the values and cultures of people unlike themselves, it would not be easy or maybe even possible for the government to lie and use propaganda techniques to lull the masses into believing everything was okay and its leaders competent. High stakes testing would be eliminated because most of the tests are designed by people who do not have a clue about the demographics, ethnicities or economic backgrounds of the students who are to be tested and these tests are biased against minorities and the poor. If students are to be tested, extra tutoring would be available to students, at no cost to the parents.

Having competent teachers, board members, and administrators are also a vital part of restructuring the educational system. Having qualified administrators and board members who know and enforce standards and guidelines is important. What are the qualifications for an administrator? Are there required qualifications? These are the questions that need answers. Just because someone has obtained a degree does not make this person the best for the job. Board members should not be chosen because they golf with the mayor; all board members should have a Master’s degree in Education or have an extensive social justice background. As for teachers, the educational system should make sure that the best teachers are chosen for the positions and evaluations should be given frequently. This would give parents and the educational system a chance to find out what is wrong and what is needed to correct the problems. Public education needs teachers and board members that actually care about the children and their education, not individuals who want the perks of working for school system: summers and holidays off, steady raises and a fat compensation package. American children are suffering due to the inadequacies of the individuals involved with the educational system.

The “culture of poverty” theory that has been used by several politicians to explain differences in learning between different ethnicities would be exposed as a blatant attempt by the status quo to “blame” individuals for their poverty if the educational system was restructured to meet the needs of all students, not just the wealthy. Huge educational gaps between poor students and wealthy students do not occur because the poorer students have adapted to their poverty-stricken existence but because they do not have resources needed to succeed in school. If students have to deal with textbooks that are outdated, lack of toiletries, and computers from the late 1980s, their opportunity to advance academically is dismal and their chances of dropping out of school likely.

In a just and an equal society, the educational system I have discussed would have already been implemented decades ago but it has not and more than likely will not. In a hierarchical society such as in America, there will always be someone on the low end of the totem pole and the best way to do that is through the mis-education of its most vulnerable: the children. The neglect of the educational system in the US threatens the economic well being of the entire nation. Unless the inequalities in education is diminished and its system totally restructured, the wealthy gap between the rich and the poor will continue to widen and the US will be infamous for being the nation of the undereducated. Spring, Joel. American Education. (2006). New York: McGraw-Hill

Trading the Forex market has become very popular in the last years. Why is it that traders around the world see the Forex market as an investment opportunity? We will try to answer this question in this article. Also we will discuss come differences between the Forex market, the stocks market and the futures market.

Some of the benefits of trading the Forex market are:

Superior liquidity.

Liquidity is what really makes the Forex market different from other markets. The Forex market is by far the most liquid financial market in the world with nearly 2 trillion dollars traded everyday. This ensures price stability and better trade execution. Allowing traders to open and close transactions with ease. Also such a tremendous volume makes it hard to manipulate the market in an extended manner.

24hr Market.

This one is also one of the greatest advantages of trading Forex. It is an around the click market, the market opens on Sunday at 3:00 pm EST when New Zealand begins operations, and closes on Friday at 5:00 pm EST when San Francisco terminates operations. There are transactions in practically every time zone, allowing active traders to choose at what time to trade.

Leverage trading.

Trading the Forex Market offers a greater buying power than many other markets. Some Forex brokers offer leverage up to 400:1, allowing traders to have only 0.25% in margin of the total investment. For instance, a trader using 100:1 means that to have a US$100,000 position, only US$1,000 are needed on margin to be able to open that position.

Low Transaction costs.

Almost all brokers offer commission free trading. The only cost traders incur in any transaction is the spread (difference between the buy and sell price of each currency pair). This spread could be as low as 1 pip (the minimum increment in any currency pair) in some pairs.

Low minimum investment.

The Forex market requires less capital to start trading than any other markets. The initial investment could go as low as $300 USD, depending on leverage offered by the broker. This is a great advantage since Forex traders are able to keep their risk investment to the lowest level.

Specialized trading.

The liquidity of the market allows us to focus on just a few instruments (or currency pairs) as our main investments (85% of all trading transactions are made on the seven major currencies). Allowing us to monitor, and at the end get to know each instrument better.

Trading from anywhere.

If you do a lot of traveling, you can trade from anywhere in the world just having an internet connection.

Some of the most important differences between the Forex market and other markets are explained below.

Forex market vs. Equity markets

Liquidity

FX market: Near two trillion dollars of daily volume.

Equity market: Around 200 billion on a daily basis.

Trading hours

FX market: 24hr market, 5.5 days a week.

Equity market: Monday through Friday from 8:30 EST to 5:00 EST.

Profit potential

FX market: In both, rising and falling markets.

Equity market: Most traders/investor profit only from rising markets.

Transaction costs

FX market: Commission free and tight spreads.

Equity market: High Commissions and transaction fees.

Buying power

FX market: Leverage up to 400:1.

Equity market: Leverage from 2:1 to 4:1.

Specialization

FX market: most volume (85%) is made on major currencies (USD, EUR, JPY, GBP, CHF, CAD and AUD.)

Equity market: More than 40,000 stocks to choose from.

Forex market vs. Futures market

Liquidity

FX Market: Near two trillion dollars of daily volume.

Futures market: Around 400 billion dollars on a daily basis.

Transaction costs

FX market: Commission free and tight spreads.

Futures market: High commissions fees.

Margin

FX market: Fixed rate of margin on every position.

Futures market: Different levels of margin on overnight positions than day time positions.

Trade execution

FX market: Instantaneous execution.

Futures market: Inconsistent execution.

All this makes the Forex market very attractive to investors and traders. But I need to make something clear, although the benefits of trading the Forex market are notorious; it is still difficult to make a successful career trading the Forex market. It requires a lot of education, discipline, commitment and patience, as any other market.

Raul Lopez is a full time Forex trader and founder of http://www.straightforex.com; high quality Forex training and a Forex trading course provider.

One of the most common applications of embroidery is the customization of sports apparel such as adding logos or names to warm-up uniforms, gym bags, or similar items. When a team customizes their warm-ups or uniforms using embroidery, it creates a sense of unity and gives the team a sharper, more professional look. A significant percentage of customers who shop RobbinsSports.com for sports apparel want to have more than just a blank warm-up jacket or a plain duffle bag. To complete their décor, they know that signing their sportswear with their team’s logo is imperative. However, especially for those who have been given the charge of outfitting the team for the first time, the details of what’s involved in adding embroidery to their order are not clear. Here is some helpful information for understanding the process and the pricing for adding customized embroidery to your next sports apparel purchase.

Artwork

If you just want to add personalized names to the left chest of a jacket or to the side of a gym bag, you won’t have to worry much about artwork. However, if you need to have a logo (usually these are done as left chest or full back arrangements on jackets or placed on the side or end of a duffel bag) added to your sports apparel, you should come prepared with a digital copy of the logo you want to use. Most embroiderers charge an artwork fee for any significant changes they have to make to your logo to get it ready for digitizing (see below). If you want your embroiderer to start from scratch to create your logo, be prepared to pay about $100.00 or more, depending upon the complexity of the logo you want.

Digitizing

Digitizing involves transforming a digital image into a file that can be read and interpreted by an embroidery machine. Typical charges for this are about $10 per thousand stitches. So how do you know how many stitches your logo has in it until you get it digitized? Most digitizers can give you a pretty good estimate before they begin digitizing your logo. Getting an estimate on the cost of digitizing your logo will help you keep your expenses within the range you expect when you actually place the order.

After you have had a logo digitized, be sure to keep a copy of it on file for the organization you’re representing. Doing so will enable the team to avoid the digitizing expense when placing future orders. Digitizing can become expensive quickly, especially if you are only placing an order for a small number of uniforms, so it’s obviously best to try to avoid that overhead.

Pricing

Pricing with embroidery is most often done based upon the stitch count of your logo, which determines the time it takes for any particular embroidery machine to complete the logo. Usually embroiderers give price breaks according to the quantity you are ordering. Of course the pricing varies from one company to another. Here are some benchmarks. If you want to have a left chest logo put onto a typical windbreaker jacket and you are ordering twelve of them, you’ll likely pay about $5.00-$6.00 per embroidered logo for logos that are under 7,000 stitches. If you are ordering less than that quantity, you may find that your embroiderer charges a setup fee as well. Pricing beyond 7,000 stitches usually goes up on a per thousand basis. You can normally expect to pay an additional $0.50-0.60 per thousand stitches beyond 7,000.

For an order of hundreds of jackets compared to just ten or twelve, you should get a price break from your embroiderer. Most companies will go down to a threshold price (say for instance $3.00 per logo for a 7,000 stitch logo) based upon a certain quantity – say 200 articles. Beyond that number of embroidered logos, the pricing will stay the same no matter how many more you have done.

Lead Times

We find that many of our customers contact us in a rushed hurry, often times asking for miracles. Many times we are able to meet their demands. However, to be a preferred customer, it is best to allow one and a half to two weeks for your order to be embroidered and delivered. Most embroiderers don’t keep an inventory of all the products listed in their catalogs, so you need to plan a few extra days to have those shipped from the manufacturer to your embroiderer. Planning ahead can save you and your embroiderer a lot of headache and stress.

Richard Robbins is one of the owners of Robbins Sports, a retailer of sports apparel and accesories such as gym bags, sports uniforms, and warm-up outfits.